According to Statista, approximately 64.6 percent of the global population and businesses are capitalizing on the popularity and reach of social media platforms to enhance their marketing strategies through social media branding. Social media branding works so well for businesses because it makes their brand presence more personal. The more personal your brand presence, the … [Read more...] about The Importance of a Strong Social Media Brand Presence
Target Market
How to Deal with Wealthy Customers
Your clients aren't just middle-class people. Sometimes an eCommerce store finds the big fish: wealthy people. How do you work with such a target audience, how to interest them and how can you attract these wealthy customers? Why do you need premium customers? You work the old-fashioned way and profit from ordinary customers, including low-income, middle-class and very … [Read more...] about How to Deal with Wealthy Customers
Starting a Wine Bistro: Researching the Market
QUESTION on Doing Market Research Before Starting a Wine Bistro I am just starting to develop a business plan for a wine bistro in a suburban downtown area. What are my best methods or resources for market research? How do I determine if the area will be receptive to this business or if there is room for another restaurant in town? Thank you. -- … [Read more...] about Starting a Wine Bistro: Researching the Market
Steps to Develop a Website Strategy
Part 2: 7 Steps to Successful Website Development STEP 2: Develop Your Website Strategy 1. Who is your website target audience? Many website owners create a site without having a clear idea of their target audience. They may think it is one group, only to find that they are attracting a different set altogether. One thing may apply, though: even if the Internet … [Read more...] about Steps to Develop a Website Strategy
25 Ways to Deliver Your Message to Your Target Audience
In order for your prospects and customers to respond to your marketing propositions, you must have a way of delivering your messages to them. Here are 25 ways to deliver your message to your target audience: 1. In-Person: One-on-One Presentations While face-to-face with your prospects or customers you can instantly build rapport and gain trust -- plus you have their … [Read more...] about 25 Ways to Deliver Your Message to Your Target Audience