Related Articles on Starting an Event and Meeting Planning Business: How to Start an Event and Meeting Planning Business Starting a Career in Event and Meeting Planning How to Start an Event Management Business Startup Costs and Pricing an Event and Meeting Planning Business Market Segments of the Event and Meeting Planning Business Marketing an … [Read more...] about Market Segments of the Event and Meeting Planning Business
Target Market
Affordable Market Research for Your Small Business
Until recently, limited budgets kept most types of market research out of reach for entrepreneurs and other small- budget businesses. Today, through the Internet, small-budget businesses have more research options. Secondary research sources are easier to find. More affordable primary research methods - both qualitative and quantitative - are available online as … [Read more...] about Affordable Market Research for Your Small Business
5 Questions to Help You Understand Your Customer
To understand your customer is an integral part of entrepreneurial success. As Peter Drucker said in his book "The Daily Drucker: 366 Days of Insight and Motivation for Getting the Right Things Done," knowing your customers is critical to understanding your business purpose and mission. In fact, how you answer the question, who is the customer, determines how you define your … [Read more...] about 5 Questions to Help You Understand Your Customer
Marketing to the Right Audience
Your business cannot be all things to all people. You cannot launch a website and say that every person is your audience. You cannot invent a product and say that everyone will use it. Instead, you need to identify who really are your target audience, how you can reach them, and satisfy their particular needs. You need to know the right audience for your products and … [Read more...] about Marketing to the Right Audience
Factors to Consider When Entering a New Target Market
If you are considering entering a new target market, with an existing or new product or service, it makes sense to first systematically analyze the market in question via some fundamental market evaluation criteria. It is not only rational but most cost effective to determine if a new market pursuit makes sense for your company before any significant resources are further … [Read more...] about Factors to Consider When Entering a New Target Market