I am just starting to develop a business plan for a wine bistro in a suburban downtown area. What are my best methods or resources for market research?
In this part 2 of the article 7 Steps to Successful Website Development, learn how to develop your website strategy, including your target audience and goals
In order for your prospects and customers to respond to your marketing propositions, you must have a way of delivering your messages to them. Here are 25 ways to deliver your message to your target audience:
If you are thinking of a career in meeting and event planning, there is a lucrative market awaiting you on many fronts. An event, whether big or small, always require planning and preparation.
Women make 80% of all purchasing decisions. For any business to survive, it needs to know how to market to women. Learn the truths about marketing to women.
Limited budgets kept most types of market research out of reach for small businesses. Through the Internet, small businesses have more research options.
Understanding your customers is an integral part of entrepreneurial success. Learn the questions that can help you look at your customer’s motivations and needs.
Many businesses have closed shop because they have failed to clearly identify who will want their products. Capture the right audience by asking the right questions
If you are considering entering a new target market, with an existing or new product or service, it makes sense to first systematically analyze the market in question via some fundamental market evaluation criteria. It is not only rational but most cost effective to determine if a new market pursuit makes sense for your company […]
The 50+ population controls more than $7 trillion in wealth and is responsible for 50% of all discretionary spending. Learn how to sell to the mature market.