There is no industry or field these days that does not include healthy competition. This is true of retail, food service, medicine, and real estate. There are usually businesses or companies that offer customers something similar to you. This doesn’t mean that they are the obvious subject matter experts even if they’ve operated longer than you. With the right information, you … [Read more...] about Tips and Techniques for Researching the Competition
Being a small business offers some distinct and impressive advantages. Learn the 8 advantages of small business and how to get the most powerful benefits from your inherent advantage in size. Read the full article 8 Advantages of a Small Business … [Read more...] about What are the Advantages of a Small Business vs Big Business?
The process of marketing against the likes of much larger companies for your home-based business is going to be difficult. Unlike your competitors you probably don’t have an immense budget to spend on marketing unless it shows a great ROI immediately. The flexibility of being able to make final decisions immediately instead of going through 5 different approvals in management … [Read more...] about How to Market Your Home-Based Business to Compete With Larger Companies
Starting and running a home business is very exciting. It is even more exciting to see that small business grow into something big and special; a successful company that is running from the home office you set up a few years ago. As the home business grows, you will start getting more competition from bigger companies. The market is very competitive these days, which means … [Read more...] about How Your Home Business Can Compete with the Big Boys
I've been working with a client who will be opening a store in the spring. This is her first venture into retail, and she's working hard to do it right. We've been working on constructing a full merchandising plan by department and category, as well as a detailed cash flow plan. She's opening a teachers store, so we've been also discussing a range of strategies for connecting … [Read more...] about Your Competitive Edge: YOU!
This article examines gathering competitive intelligence on minimal budgets. It looks at why budgets may be small, the problems this can cause and some approaches to gathering intelligence that are low-cost or free. The areas discussed are: Reasons for small budgets Limitations on competitive intelligence caused by small budgets Gathering meaningful intelligence without … [Read more...] about Competitive Intelligence on a Small Budget
A common problem people encounter when writing their business plan is finding information about their business industry and competitive companies. Fortunately, in recent years the Internet has made information gathering simple and easy, but sometimes the best information is found much closer to home, with real people, in real time. Always take a look at other businesses … [Read more...] about Gathering Information For Your Business Plan
It's Monday afternoon and you have just returned from an enjoyable lunch, thinking that you will continue working on the task you started in the morning. As you sit down to your keyboard, you notice a photocopied article from a well-known industry magazine taped to your screen with a post-it note tagged onto it. The note reads: "Who are they and where did they did come … [Read more...] about Strategies for Finding Information on Private Companies
Unlock your company's most valuable resource with Business Intelligence. Remember IT? Information Technology? It seems many businesses forgot that the computer age was supposed to be about information and efficiency. Instead, the entire computer industry became about the collection of data for its own sake. In recent years the concept of Business Intelligence (BI) has … [Read more...] about Business Intelligence: Secret Weapon to Successful Business
Why should I do business with you . . . and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider -- if you cannot answer this question, you are surely losing customers, clients, and market share. The eye-opening book Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors reveals that … [Read more...] about Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors