Being a small business offers some distinct and impressive advantages. Learn the 8 advantages of small business and how to get the most powerful benefits from your inherent advantage in size. Read the full article 8 Advantages of a Small Business … [Read more...] about What are the Advantages of a Small Business vs Big Business?
The process of marketing against the likes of much larger companies for your home-based business is going to be difficult. Unlike your competitors you probably don’t have an immense budget to spend on marketing unless it shows a great ROI immediately. The flexibility of being able to make final decisions immediately instead of going through 5 different approvals in management … [Read more...] about How to Market Your Home-Based Business to Compete With Larger Companies
Starting and running a home business is very exciting. It is even more exciting to see that small business grow into something big and special; a successful company that is running from the home office you set up a few years ago. As the home business grows, you will start getting more competition from bigger companies. The market is very competitive these days, which means … [Read more...] about How Your Home Business Can Compete with the Big Boys
I've been working with a client who will be opening a store in the spring. This is her first venture into retail, and she's working hard to do it right. We've been working on constructing a full merchandising plan by department and category, as well as a detailed cash flow plan. She's opening a teachers store, so we've been also discussing a range of strategies for connecting … [Read more...] about Your Competitive Edge: YOU!
This article examines gathering competitive intelligence on minimal budgets. It looks at why budgets may be small, the problems this can cause and some approaches to gathering intelligence that are low-cost or free. The areas discussed are: Reasons for small budgets Limitations on competitive intelligence caused by small budgets Gathering meaningful intelligence without … [Read more...] about Competitive Intelligence on a Small Budget