Why should I do business with you . . . and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider -- if you cannot answer this question, you are surely losing customers, clients, and market share. The eye-opening book Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors reveals that … [Read more...] about Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
Competitive Advantage
How to Build a Competitor Profile
Sooner or later, somebody in your company will ask you to build a company profile. Where to start ? This article will outline the steps in building a good competitor profile and the questions you should ask yourself: What is this profile for? What should be included? What format is most appropriate? What sources can I use? What do I do next ? What is this … [Read more...] about How to Build a Competitor Profile
How to Deal with Competition: Changing Your Market Position
Are you finding many of your best prospects already working with competitors? When you pursue a new opportunity, is someone else capturing the prize? Maybe it's time to re-evaluate your positioning. Understanding Market Position Your market position is the place you occupy in the mind of your prospective clients. It's how they think of you as compared to your … [Read more...] about How to Deal with Competition: Changing Your Market Position
How to Use Your Competition to Succeed
If you've been considering your competitors as roadblocks, or hindrances, you've been overlooking an important springboard to success. Business owners frequently consider their competition as the enemy. Many focus on "beating the other guy" because that's how they measure their success just like in sports, where one side has to beat the other to win. However, by focusing … [Read more...] about How to Use Your Competition to Succeed
8 Advantages of a Small Business
When a big boy moves into your territory, you have an ace up your sleeves - your size! Being a small business offers some distinct and impressive advantages. Learn how to get the most powerful benefits from your inherent advantage in size. 1. Faster response time to customer needs. In a small company, it is less likely that difficult customer problems will fester … [Read more...] about 8 Advantages of a Small Business
How to Work with Competitors
Are you overlooking strategic alliances because you call them “competitors”? It is amazing how many business owners and corporate employees view similar businesses strictly as “competitors”. And its sad that these same business professionals throw away some of the best opportunities they face, if only they could see the opportunity. What do I mean by that? If I own an … [Read more...] about How to Work with Competitors
How to Use Marketing to Beat Your Competitors
"Everywhere I look I've got competitors, from the large companies to other independent financial advisors like myself. What can I do to beat the competition and get more clients?" - Martha, Financial Services, San Diego CA In 500 B.C. Sun Tzu had the answer; "Know thyself, know thy enemy. A thousand battles, a thousand victories." In war or business the key to success … [Read more...] about How to Use Marketing to Beat Your Competitors
How to Beat the Competition
One inevitability faced by any kind of business, whether big or small, is competition. If you don't have any competition at the moment, then count your blessings. But if your product or service is a good one, you soon will. Not that competition is all bad. In fact, it can even help your business. First, it's easier to get a decision from a customer when he has a choice … [Read more...] about How to Beat the Competition
Do You Know Your Competitors?
In order to be successful, business owners must know their market, and this includes the competition. Competition can either be direct or indirect -- direct competition is a business offering the same product or service to the same market; while indirect competition is a company with the same product or service but a different market. Getting information about your … [Read more...] about Do You Know Your Competitors?
Using Trade Shows to Learn About Your Competition
Your company is in a precarious position. The marketplace is changing daily. New companies enter the industry. Your competitors are constantly unveiling new products, new services, and/or new marketing strategies. How do you keep up with or even better, how do you anticipate, these changes? That's where the trade show comes in. Gathered in one convenient location, you should … [Read more...] about Using Trade Shows to Learn About Your Competition
