You might think that e-commerce is all about creating an online store and selling a product. What you do not know is that it is about showcasing your brand on the interwebs. Come to think of it; you only buy products from businesses you trust and support. And how did you come to know and love these businesses? It is because of branding. What is E-commerce … [Read more...] about 10 Crucial Reasons Branding Matters for Your E-commerce Business
Branding for Small Businesses
Personal branding is a key ingredient in any thriving business’s marketing strategy. A well-executed personal brand will be widely-recognizable, attract attention to your company’s core values, and help you stand out from the crowd of your competitors. Personal branding is an opportunity to sell who you are and will ultimately determine your ability to climb up the ladder. If a … [Read more...] about Why is Personal Branding Important?
Looks matter, a great-looking packaging can lead to better sales. A company will benefit from product packaging that will catch the fancy of consumers. Additionally, it will protect the product during transport, while sitting in store shelves, and in good condition when unboxed which translates into a great customer’s experience. The Importance of Product Packaging The … [Read more...] about Why Product Packaging Matter and How Can It Increase Sales?
According to We Are Social, approximately 45% of the world’s population are social media users, and businesses are capitalizing on the popularity and reach of social media platforms to enhance their marketing strategies through social media branding. The reason that social media branding works so well for businesses is that it makes their brand presence more personal. The more … [Read more...] about The Importance of a Strong Social Media Brand Presence
Brand positioning is a crucial thing that must surely be addressed vis-à-vis implementing effective branding strategies. Thus, it is important to improve the performance of your business by utilizing using measures relevant to brand message conveyance, market strategies, and assessment of behavioral facts. So if you want to make sure that you’re in the right direction, you … [Read more...] about Branding Principles for Your Small Business
A logo is by far the most important element of a brand’s visual identity and it is impossible to overestimate its impact on the overall business performance. You’ve probably heard that the first impression is the best impression, which is exactly why you must create a logo that wins over the audience at first sight. Of course, a good logo can give your business a big boost … [Read more...] about How to Design a Killer Company Logo While Improving Your Brand
What's your favorite search engine? Way back in 1997, my favorite search engine was Infoseek. For a while, Infoseek was the only search engine I used, and the name "Infoseek" was fixed on my mind as the place to go whenever I wanted to find something on the Internet. A year later, I could care less about Infoseek. After Disney bought Infoseek in 1998, they changed the … [Read more...] about 10 Ways on How to Brand Your Website
Invoices provide a sophisticated way to tell your clients that they must pay you. Read to know why stylish graphic design invoices are an excellent idea to include in your business model. Business communication has its own unique code of sophistication. When a client owes you money, you don’t make a good impression by calling and asking to pay up. Instead, an invoice is … [Read more...] about Why Graphic Design Invoices are So Important for Your Business
Thankfully, things are pretty easier today, especially when it comes to becoming a celebrity and having a huge fan following. You no more need to have a record deal to emerge as a successful musician. No, you are neither required to be a successful cricketer, or an athlete, or an actor or actress to enjoy stardom. So, what is the secret recipe for becoming a social media … [Read more...] about 6 Easy Ways to Become Social Media Famous
You want your business idea to complement your active, outdoorsy lifestyle. Great! You have plenty of choices. The question is, what can you do that hasn’t already been done? Failing that, what can you do better than those who’ve done it already? There’s no correct answer to these questions, and no shortage of answers besides. If you’re not quite sure how to proceed, … [Read more...] about What Makes a Great Outdoor Brand? 6 Tips for Budding Lifestyle Entrepreneurs