Branding is a key element for any business, including small businesses. Learn how to develop a brand using a pet sitting business as an example.
Branding for Small Businesses
What do customers see when they interact with your brand? Learn why you should synchronize your brand image with your customers’ buying habits.
Branding your website follows the intrinsic rules of marketing, but there are a number of elements where branding online is different from branding offline. Here are 10 ways on how to brand your website
As we come to the end of the summer, independent retailers are increasingly focused on the last four months of the year. Many are looking for their sales to finally turn, while expecting the retail competition to be ferocious. Learn the 2 things independent retailers need to focus on.
Here are 10 ways how improved business signage will help you brand your company, communicate with a highly-mobile society and leverage your advertising efforts
An effective logo is not just eye-catching. It needs to be interesting, yes, in order to capture attention. Learn what makes a great logo.
A question that gets asked all the time is how important branding is to online business success. Is branding really even all that important? Can you build a successful online business without branding yourself?
In a world full of options in every product and service category, how can we explain people who stick with specific brands? Read about the book The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
If you are running a pet sitting business, one of your main challenges is to get the customer to choose YOUR pet sitting business, and not your competitors. Learn about branding a pet sitting business.
Direct-mail postcards are great way send a variety of other kind messages to your customers throughout the year and help create brand loyalty.