An effective logo is not just eye-catching. It needs to be interesting, yes, in order to capture attention. Learn what makes a great logo.
Branding for Small Businesses
A question that gets asked all the time is how important branding is to online business success. Is branding really even all that important? Can you build a successful online business without branding yourself?
In a world full of options in every product and service category, how can we explain people who stick with specific brands? Read about the book The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
If you are running a pet sitting business, one of your main challenges is to get the customer to choose YOUR pet sitting business, and not your competitors. Learn about branding a pet sitting business.
Direct-mail postcards are great way send a variety of other kind messages to your customers throughout the year and help create brand loyalty.
Your brand is everything. Don’t think that just because you’re not Nike or Coke that you don’t have a brand. You ARE a brand. Your brand is not your advertising. Your brand is not your logo. Your brand is not your company name. Your brand is not your product. Your brand may not be at […]
Are you first, best or different in order to grab and keep your share of the market. If not, how are you different from who’s first, who’s the best and everyone else in your industry?
Have you always wondered how your competitors are getting write-ups and articles in the media? Here are ways you can raise your visibility in a cluttered marketplace
The identity statement should allow anyone to understand or recognize your business as you would like them to. Learn how to develop an identity statement
Exhibiting is an excellent way to enhance brand awareness. Learn what to consider as you plan to integrate brand awareness into your tradeshow program.