Having an attention-getting sign is critical for your local businesses - no matter the industry. Your business signage identifies your business and location and it establishes your business image. Your business signage is the core of your brand identity strategy, whether it is proudly mounted on the building, on your booth or display at a trade show, or on your company … [Read more...] about 10 Ways Business Signage Can Help Your Local Business
Branding for Small Businesses
Often, your logo will be the only thing that your public will see. Almost every article out there advises you to create an eye-catching logo design for your business. Yet, a great logo is not just eye-catching. It needs to be interesting, yes, in order to capture attention. And, having captured the viewer's attention, what's next? What messages must your public "read" from your … [Read more...] about What Makes a Great Logo?
A question that gets asked all the time is how important branding is to online business success. Is branding really even all that important? Can you build a successful online business without branding yourself? Well, everybody has their own opinion on this topic, and I certainly think that branding yourself doesn't hurt. Think about it, if prospects have a way of … [Read more...] about Branding Yourself for Online Business Success
In a world chock full of options in every product and service category, how can we explain people who stay at only Marriott hotels, use only Tide to do the wash, buy Tylenol when a generic pain reliever is about half the price, or go out of their way to find a Diet Pepsi when there’s a Diet Coke right there? The answer isn't that the chosen one is far superior to all its … [Read more...] about The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
If you are running a pet sitting business, one of your main challenges is to get the customer to choose YOUR pet sitting business, and not your competitors. You go to Craigslist or online local directories and chances are that you will find several pet sitting businesses. Some of these businesses may be large, even franchises, while others may be a one-person business. Some … [Read more...] about Marketing and Branding a Pet Sitting Business