Achieving a successful website presence that deliver the results you seek, is never just about how “pretty” your website looks, it’s also about how well it performs and how useful your website is to your visitors. In order to achieve success with your website redesign here are five steps to follow.
Website Redesign Step 1. Evaluate Where Your Website Currently Is.
First consider the main reason you want to get a website redesign. Perhaps it’s because it has an outdated look, or perhaps it’s because it’s not performing as well as you had hoped. Identifying what works on your existing website design will help you build upon what already works and identify what doesn’t work and what needs to be fixed so that your website redesign can pay off in the future.
Website Redesign Step 2. Define Where You Would Like to Go.
Technology is always changing and there are always new innovations and tools to implement to make your website design more effective. Optimizing your website for search engines, making your website more user-friendly, increasing your website visitors conversion rate, making your website more interactive are all goals that business owners set for themselves when considering a website redesign. Perhaps you need to achieve one or all of these goals. Establishing where you would like to go will help you avoid some of the past mistakes and unnecessary expenses you have experienced in the past.
Website Redesign Step 3. Craft a Plan to Get to Your Destination.
Establishing a successful website redesign requires more than just contacting a website designer and paying the web design cost. It requires conducting research to see what will work best for you, based upon the goals you have defined for yourself. During your research you may come across several solutions, identifying the best solutions for you will help you get to your destination in a timely and cost effective manner, when contemplating a website redesign.
Website Redesign Step 4. Protect the Positive that You Already Have.
Commissioning a website redesign can actually have a negative impact, if you have not done a good job in step number one. You may already have pages that are optimized for search engines that are performing very well for you, destroying these pages will result in a drop in traffic and in rankings. A great way to protect your web pages that are already performing well is to redirect them during your website redesign using a 301 redirect for each page.
Website Redesign Step 5. Get as Much Data as You Can.
Get as much data as you can about what your customers want in your website and what they are looking for. Are they satisfied and finding what they need? What do they think as your best offering? What is it that they want to see on your website? Run a survey for a month (or even longer) prior to the redesign. The data will help you in the redesign process by making sure you keep the elements that work — and improve on those that do not.
Test potential ideas you have — and bring the winning elements over to the new design. Is a red “Buy Now” button better than an orange button? Are customers more willing to sign up for your newsletter when you have the signup form in the right column or below the content? Do A/B testing on the elements of your website. The more data you have prior to the redesign, the better the redesign will be.
Website Redesign Step 6. Work with a Web Design Company That’s Specializes in Website Redesign.
Working with a website design company that specializes in website redesign, will help you protect what’s already working for you. The web design company that you choose to work with should also be able to help you in identifying what you need to do in order to achieve your goals. They should be able to perform a full website evaluation, and provide you with a report with their findings and recommendations, they shouldn’t just re-build your website without identifying the problems and defining a strategy.
Recommended Books on Website Redesign:
- Web ReDesign 2.0: Workflow that Works (2nd Edition)
- Million Dollar Websites: Build a Better Website Using Best Practices of the Web Elite in E-Business, Design, SEO, Usability, Social, Mobile and Conversion
- Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
- Website Optimization: Speed, Search Engine & Conversion Rate Secrets
- A/B Testing: The Most Powerful Way to Turn Clicks Into Customers