How to Choose a Web Designer: 3 Factors to Consider

October 5, 2013 | By | Reply More

web designerSome online business owners tend to neglect the importance of a web designer. Because of the proliferation of templates and website builders, entrepreneurs think that they are saving money by designing their websites without the help of Web Design professionals.

You must not commit this kind of mistake. The design and layout of your website will play a crucial role in the success of your online business. The design of your website is the first thing that customers will see. If you have a poor website where users can not find what they want, then you can say goodbye to your online success.

Like most successful business owners, you need to find the best web designer to ensure the success of your online venture. Here are some of the most important factors that you need to consider when choosing a professional web designer.

Look for Designers with Comprehensive Skills

You will be able to get the best value from a web designer with comprehensive web building skills. This means that the designer should be adept in page and graphic design, web programming, and search engine optimization.

A graphic designer organizes the layout of the site, creates the graphics, enhances the photos, and ensures that the site content is visually pleasing and user-friendly. The web programmer creates special applications and scripts to make your website interactive. A designer with SEO skills ensures that your website is search engine friendly.

You will be very lucky if you find a Web Design professional who has all the skills described above. With such skills, the designer can ensure that your website will be able to compete in the online market.

However, be sure to check with the designer whether some parts of the process or elements needed in the website — e.g. header design — will be outsourced to a third party. Ask how long they’ve been working with the outsourced vendors and how the web designer plans to ensure consistency in quality.

Evaluate the Portfolio of the Designer

Professional web designers will always showcase a portfolio of their creations. They will be very proud of their portfolios and will gladly give you a list of their previous clients. So be wary of designers who cannot show a decent portfolio.

Take a close look at the websites created by the web designers. You have to determine if you are comfortable with the design styles and layout. Ask the designers if they personally created the graphics and the applications on the websites. Through careful evaluation, you will be able to choose a designer with top notch skills.

Consider the Software Used by the Designer

You can trust a web designer who manually codes the website using a plain text editor. This is an indication that your designer has a firm grasp of HTML, PHP codes or Cascading Style Sheets (CSS). It is also good if the web designer uses advanced web and graphic editors like Dreamweaver and Photoshop. The use of high end design application is a good indication of the designer’s professionalism and financial commitment to have the best tools in website building.  If you are going to use a content management system such as WordPress or Joomla, check the sites the web designer has created using these platforms.

Choosing the best Web Design professional is not difficult. There are lots of choices before you. All you need to do is to carefully evaluate the skills and the experience of the designer to make sure that you can have the best website that will generate profits for your business.

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Category: Website Design

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