Whether you just started your business yesterday or it has been around for 100 years, no business can get by without a website anymore. According to one survey, 85 percent of people look up businesses online and use the information they find to determine which company to purchase from. Does your site have all of these components of a good small business website?
No matter what you’re selling, you need to have professional photographs of it on your website. If you cannot take focused, beautiful pictures on your own, hire someone to do it for you. Good pictures that are taken in a variety of lighting and at all angles show the customer exactly what he or she is getting if ordering a product or service from you.
Although contact forms are good, it isn’t enough to only list that as a form of communication. Always include a phone number, email address, and any social media links on your website. Customers like to know you are a real person who will answer their calls and address any concerns. If at all possible, you should also provide a business address, as some people look at this for proof of a legit company.
You can’t get away without blogging on your website these days. A blog is a way not only for you to showcase some of your products and services, but also to connect with the people who love them. Use your blog to provide useful tips and tidbits of information, talk about current trends in the industry, and to share elements of your own life that people may find interesting.
A Well-Thought Design
When designing your website, aim to use neutral colors that are easy to read and do not clash with your photography or logo. Navigation should be clear and at the top of the page. Remember to put all of your most vital information above where someone would need to scroll down. After all, people tend to look at websites for less than 10 seconds. You wouldn’t want them to miss important information or an awesome deal because they didn’t see it as soon as they opened the page.
A Responsive Design
Many people still use laptops, but many more are using their smartphones and tablets to access the internet while they’re on the go. If your website isn’t set up to be easy to read on a smaller screen, you will lose customers. Ensure your site uses a responsive design that shrinks images and provides only the most relevant information when accessed from a mobile device.
How to Start Your Own Website
Starting your own website is not nearly as hard as it sounds. If your company doesn’t yet have the finances to hire a professional web designer, consider creating your own. Many places allow you to build small business websites for free and then add on paid services as you need them. When the time comes, you can buy a larger website package or pay someone to create something for you.
By keeping these tips in mind as you build your website and its audience, you will make it more likely that your business is successful. A good website shows that you care about how people perceive your company and that you put effort into how you run it.