12 Ways to Maximize Paid Search
Catalog Success Magazine (Editor’s Note: It is now called All About ROI Magazine) in their January 2007 issue has a very interesting article on how to maximize your paid search marketing this year. Pay per click has become an important source of traffic and sales for online marketers; hence it is esential to get the best ROI from this advertising medium. Here are their tips: Invest in Google – being the largest search engine, you’ll be rewarded with the largest return for your time Grow your term list – test 3 to 10 times as many distinct keywords as there
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