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Business Book: Know-How – The 8 Skills that Separate People Who Perform from Those Who Won’t

To succeed in business, you need intelligence, vision and the ability to communicate. But according to Ram Charan in his new book “Know-How: The 8 Skills that Separate People Who Perform from Those Who Won’t” there is another element that is critical to succeed in business: the know-how of running a business. There are some people who may talk well and appear to possess great leadership skills — but in reality, are nothing more but rhetoric and hot air. These are the people who dream big but always ends with nothing. A successful entrepreneur needs “the capacity to take it

Using Talk Radio to Market Your Business

A couple of weeks ago, I interviewed Francine Silverman, an author and a publicity expert, on how to market your small business through talk radios. I am not a radio listener, so I was surprised to learn that radio reaches 94% of consumers every week according to the Radio Advertising Bureau’s study “Radio Marketing Guide and Fact Book.” The study also found that consumers listened to the radio for about 20 hours per week — with every minute representing an opportunity for your message to be heard. Francine gave a number of great information on how you can tap the

Mobile Marketing: How Home Businesses can Tap the Mobile Phones to Reach their Customers

Marketing

Cell phones have become an ubiquitous accessory in our society today. How do we tap the mobile market to reach our audiences? Should home-based entrepreneurs start learning about mobile marketing?

How to Manage Employees

Managing Employees

If you’re in the early stages of your management career, there are some basic ideas that we want to pass on so perhaps you won’t have to learn the hard way how to provide leadership to the people who work for you.

Earning Advertising Revenues from Blogs

I previously wrote on ways you can earn from your blogs though this post focused on selling your writing instead of selling your ad spaces on your blog. If you are thinking of monetizing your blog, here are Blog Advertising Network that sells ads exclusively for blogs. Sign up with them and start earning from advertising from your blog Federated Media Publishing http://www.federatedmedia.net/blog/ Feedburner Ad Netword http://www.feedburner.com – you must have a healthy subscriber rate to be accepted to their advertising program CrispAds http://www.crispads.com/ – a blog advertising network BlogAds http://www.blogads.com/ – they represent some of the best known blogs

How to Get Invited to Guest On Radio Talk Shows

Public Relations

Radio still remains an important medium for a vast number of people. As such, radio should be a medium that you need to consider in your marketing mix. Learn some tips on how to tap the talk radio shows.

How to Use Talk Radio to Market Your Business

Public Relations

How to Buy a Business

Inc.com’s Entrepreneur of the Year Ken Hendricks, the CEO and chairman of ABC Supply and #107 on Forbes magazine’s list of the 400 richest Americans, is said to “buy companies more often than most people buy toothpaste.” The Inc.com article pointed out that he seems to have a sixth sense when looking at financial statements and can immediately spot questionable numbers. For us not gifted with such talent, here are his tips on how to buy a business: Make the call — If you are going to buy a business, call the target yourself to demonstrate serious interest in the

Impact of the Internet on Home Businesses

We know that the Internet has opened a lot of doors for home-based businesses. But it’s just fun to see some statistics on how Internet affects home-based businesses. An SBA entitled “The Impact of Location on Net Income: A Comparison of Homebased and Non-homebased Sole Proprietors” included some interesting market research data on home business owners and the Internet: Home based firms using the Internet are growing 46% faster and surviving longer than home-based firms not using the technology Over 70% of US adults “believe that the Internet has made it easier to start a small business” Web sites generate

Improve Your Sales Call Technique

If you are looking to improve your sales technique, the book “ULTIMATE SALES TOOL KIT: The Versatile 15-Piece Skill Set That Every Professional Needs (AMACOM, January 30, 2007; $19.95 hardcover) by William Miller can give you the right tools and skill set. The book presents 15 skill sets that a sales professional need, giving concreate examples and even worksheets to help you internalize the book’s teachings. One of the techniques presented by the book is called the 20-Second Intro. This tool is designed to help you create an effective intro message for your sales call or email in order to

Is a Business Plan Really Necessary?

When we read books on starting a business, the advice is always to prepare a business plan. When we study entrepreneurship in schools, the advice again is to start with a business plan. So do government agencies, mentorship programs such as SCORE, and yes, even websites like PowerHomeBiz. But is a business plan really necessary? Wall Street Journal published an article questioning whether startups really need to prepare a business plan. From the article: A study recently released by Babson College analyzed 116 businesses started by alumni who graduated between 1985 and 2003. Comparing success measures such as annual revenue,

Selling Tips for the Small Business Owner

Costco Connection, the monthly magazine of the warehouse club Costco, has a very interesting article entitled”Tips from the Top: Selling for the Non-Salesperson” in their January issue. The article is a collection of tips from the top sales guru. While most we already know, it is also useful to be reminded of them again: Selling is about helping your clients Listen to your customers: they will tell you how to make them successful and grow your business Tell everyone you know what you do: referrals can come from the most unlikely sources Customers don’t want to be sold: so stop