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Peak performance in golf and business has many parallels. If you think of yourself on the course and at the office as the same person, you will find powerful inner resources that will help you achieve your goals faster!
Read more“Change alone is unchanging.” – Heraclitus In the past few decades, account management has been transformed by the most incredible explosion of technological wizardry to appear since the Scientific Revolution of the seventeenth century. Today, even small- to medium-sized firms routinely equip their sales, marketing, and account management people with Web sites, intranets, mobile phones, call centers, PDAs, and e-mail. These aren’t options. They’re widely acknowledged to constitute an essential, bare-minimum tool set for the twenty-first century. If you don’t have these tools today, you’re probably not in business. Yet, contrary to what its providers would like us to believe,
Read moreOne morning, you go into your mailbox and discover that you received a new piece of mail. You bring the package inside, tear open the envelope, pull out its contents, put on your glasses (if any), unfold the letter and begin to read. After completing all of these steps, you decide if the letter is worth reading. If not, you simply throw it in the garbage. But if the envelope looks like a form letter, with a printed address label with “dear occupant” as the addressee, chances of getting the letter opened in the first place are slim. However, let’s
Read moreSo, you’ve decided you want to mail out some promotional postcards to drum up some new business. If you’re in a rush to launch your postcard promotion campaign, you can speed up the process by gathering everything you need before you ever call your postcard marketing company. Use this as a checklist to make sure you have everything ready beforehand for your postcard promotion campaign. 1. An offer This may seem obvious, but far too often, businesses send out postcards with no other purpose than to announce their existence to the general public. That’s not necessarily a bad thing, especially
Read moreI don’t buy groceries or rent videos online. I resist trendy looking sites and trendy advertising campaigns that reek of decadence, desperation, or deranged venture capital. I price everything online – even if I’m ultimately going offline to buy. I will never purchase lawn and patio furniture from Amazon.com. I have zero tolerance for amateur e-storefronts or dodgy payment processing systems. And a lot of other Internet users feel the same way. On all counts. But does that mean that e-commerce is in trouble? Hardly. That’s because I do buy books and CDs on the Internet. I buy coffee online
Read moreThere is an art to picking profitable products. Choosing products to sell is not just about what you want to sell but rather what will sell. Unless you pick a product in demand in the marketplace, you will fail. A fundamental principle of the capitalist system is supply and demand: it represents a delicate balancing act between what people want and how much of it is available. Every Christmas, we see one toy that everyone wants. One year it is Furby, then the talking Elmo and the next year it’s something else. But, it never fails to occur: because everyone
Read moreHow often have you thumbed through a business opportunity magazine, noticed a franchise opportunity advertisement, and felt you would really like to get in on that… if only you had the money? If you are like most who are seeking greater opportunity and wealth, this probably happens with you more often than you care to admit, except perhaps in strictly private conversations. When the average person sees one of these opportunities, or comes up with a similar idea of his own, the problems of start-up capital may seem formidable. But in reality, they may not be. In fact, just about
Read moreQ: What Should You Do When You Want To Do Everything? A: Everything! You know people like this: smart, curious, devouring every new project or experience — and unable to decide, once and for all, on a single direction for their lives. Despite their passionate engagement with the world, they fear something is horribly wrong with them. Either they dread being labeled a dilettante — shallow, lazy, eccentric — or people in their lives have told them to “grow up” or “make up your mind.” You might even be one of these people yourself. Perhaps you worry you’ll never
Read moreWant a Richer Life? Break All the Rules Renegade entrepreneur — and runaway success story — Christine Comaford-Lynch has lived the kind of life most of us can only deam about. From model to monk to multimillionaire, she does what she wants — and gets things done. Now, in ten outrageous life lessons, she’ll show you how to make your dreams come true. Your way. Your rules. Rules for Renegades distills what Christine has learned as she succeeded (and failed) in business, built strong relationships (and some disasters), and evolved spiritually and professionally. If you want to become financially
Read moreFor many, growth is about “home runs”—the big bold idea, the next new thing. Read the excerpt from the book Profitable Growth Is Everyone's Business to learn how to create revenue growth that is organic, differentiated, and sustainable.
Read moreLearn the 75 financial mistakes that keep women from having the wealth they deserve from the book "Nice Girls Don't Get Rich" by Lois P. Frankel.
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