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Seeing the results of advertising your business can be like watching a roller coaster. How can you make your advertising pay for itself? How can you use advertising to create a STEADY stream of business?
Read moreIf your employee communication strategy to communicate change focuses on stakeholder communication plans, an intranet site, CEO forums and Staff Information Bulletins via email stop right there. Your efforts are focused on information, not communication and the likelihood of engaging employees in change is remote. My interest in employee communication is to distinguish between the tools communicators use that inform and those strategies that engage employees and therefore impact business outcomes. The concern is that there seems to be confusion in the market place where roles are advertised for “Change Managers” when the organization is really looking for an internal
Read moreThe often repeated phrase that ‘content is king’ has now become a cliche. Nevertheless, it is still true. If it were not for content, what would visitors look at when they visit websites? Of course, any old content won’t do. Your content has to interest visitors enough to bring them back to your website time and again. More visitors translate into many positives for those who live in the virtual world. It could mean that visitors could be interested enough in buying your products if you have any listed on your website. It is also a mark of your credibility
Read moreTipping point marks the sudden explosion of your business. It’s the threshold of prosperity and growth and flags the coming of greater exponential business growth for you. Sounds good but there is small catch; your awareness and most importantly your preparedness to bend this tipping point to produce mind blowing results for you is the key. If you are unaware and ill prepared, you can ruin this opportunity, so the point here is to ensure your receptiveness to sense its arrival. Key Indicators Your Business is Reaching its Tipping Point Here are the key indicators of this business blaster and
Read moreWith the strong emergence of social media in the internet marketing world, every Tom, Dick and Harry has come out saying they are social media experts. Here are 5 questions you must ask before you hire your next social media consultant
Read moreLearn the 5 steps for effectively repurposing content and marketing materials: turning articles into blogs and podcasts, books into speeches, and others. Plan your content for the next 6-12 months.
Read moreYour potential customers will visit your site and decide within seconds if they will stay or go. Turning these quick browsers into buyers is one of the major obstacles in building your new business. Learn 10 ways to turn browsers into buyers
Read moreAs an entrepreneur, you need to ensure that you have more control of your finances. You need to create a plan, especially for these two events that may possibly happen: death and lawsuits. Ok, no one likes to think about dying, and no one likes to think about getting sued. You may be reluctant to deal with them because doing so makes you uncomfortable, but it is important to prepare for them. The first one is unavoidable – we all will die, sooner or later. And when that happens, hopefully very far into the future, you’ll want to make sure
Read moreToo many entrepreneurs think that exercise and fitness means going to a gym, getting on the treadmill and lifting weights. While these forms of exercise do work- and I use them 4-5 times per week – they are NOT the only ways to get fit! I always advocate diversity and time-efficient workouts- especially if you are an entrepreneur! Your responsibilities are endless… Juggling career with family Long hours Business development Finding and dealing with Clients I am a business owner! I know and understand! The list of responsibilities seems endless! No wonder you feel overwhelmed by the thought of going
Read moreHaving a strong foundation enables you to build a thriving, profitable life and business. Learn the four methods of creating the cornerstones of your life as well as your business.
Read moreHere’s a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients. It’s all about “price”. I see it all the time. And perhaps you do too. Letters and proposals that bury the price at the very end of the document. By explaining all the benefits in the first few pages and then leaving the price for last, people believe that buyers will be pleasantly surprised when they see how much it will cost. In actual fact, it doesn’t work that way. Think about it. What do you
Read moreJoining an ad network is one of the best ways a small site can generate advertising revenues. With no advertising sales staff, the best recourse for small online operations would be to outsource the process of selling its ad inventory. Here are twelve factors that you should consider in selecting the best ad network to participate in.
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