The often repeated phrase that ‘content is king’ has now become a cliche. Nevertheless, it is still true. If it were not for content, what would visitors look at when they visit websites? Of course, any old content won’t do. Your content has to interest visitors enough to bring them back to your website time and again.
More visitors translate into many positives for those who live in the virtual world. It could mean that visitors could be interested enough in buying your products if you have any listed on your website. It is also a mark of your credibility and popularity. Also, there are many ways through which people make money through increased traffic on their websites.
So how can you be one of them?
Well, by making sure that your website is updated regularly with interesting and effective content.
How to Write Effective Web Content
Then, how do you go about writing effective web content? Here are some tips that should help you get started:
No one has the time to read long winded articles. Make sure that your articles are short, sweet and convey the point effectively. Get across your message immediately without wasting too much time.
It’s a great idea if you provide a short summary of your article at the beginning itself because it alerts your visitors about what to expect. Moreover, if your summary is good, they will follow through and read the entire article as well.
Ensure that you have eye catching headlines which are concise but draw in visitors. Headlines have to give readers an idea of what to expect from the article and whether it will be useful to them or not.
Make sure that the design of your website is easy to navigate and does not exasperate visitors. In fact, it’s better to have a simple design that leads visitors to your content directly instead of a cluttered space which can confuse them unnecessarily.
Try to omit unnecessary words and verbiage from your content. Don’t write long sentences when a short one will do the needful. Make sure that your text is pithy and carries a punch.
Small sentences, small paragraphs
Try to make sure that your sentences and paragraphs don’t run on endlessly. Small sentences are easier to read and grasp. Small paragraphs look neat and do not tire the visitor.
Bullets, bold, italics
It doesn’t take a formatting guru to get these basics right. Make sure you use bullet points where necessary because it helps draw visitors in. It also helps them scan text easily. Bold and italics are also useful in emphasizing certain points.
Organized flow of thoughts
If you don’t want to confuse your readers, make sure you’re not confused yourself. Try to restrict a single thought to a paragraph. Also, avoid confusing readers by jumping from one topic to another.
Anyone can write dull and plodding content. But who wants to read it? Make sure that your writing sparkles and try to personalize it by making readers laugh. They’ll definitely come back for more.
Following the above points ought to help you get more traffic to your website, although that will happen only when you update your content regularly.
- Web Content: 4 Fatal Errors of Writing on the Web
- How to Write Good Web Content: The Bite, the Snack, and the Meal
- Web Copywriting Tips for Online Entrepreneurs
- Write Excellent B2B Content With These 7 Tips
- How to Write Well for the Web