The Peebles Principles: Tales and Tactics from an Entrepreneur’s Life of Winning Deals

The Peebles Principles distills the lessons Mr. Peebles has learned on his journey from congressional page to CEO of the largest Black-owned real estate development firm in the nation.

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How to Become an Interior Decorator

Imagine having a career that lets you use your creativity to make homes and businesses more beautiful. Learn how to become an interior decorating!

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How Effective are Your Email Campaigns?

A decade ago, e-mail marketing was hailed as the elixir of online marketing, as email campaigns were getting as much as 30 percent response rate. Not anymore, though. The story has changed and many marketers are finding that that the response rates of their email campaigns have decreased to about 5 percent or less. While open rates hover anywhere from 20-45% depending on the industry, click through rates barely reach 5%. What happened? As more and more email comes into user’s inbox, response rates from email campaigns fall. The increase in email volume, in large part due to spam, has

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Working from Home During the Holidays

When the holiday season rolls around, the multitasking required when working from home multiplies even more as kids go on school break, houseguests arrive and event invitations flood the mailbox. Learn how to stay on task this season without having to channel your inner Scrooge.

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Reaching Local Customers With Online Sales

If you are already in business and you are thinking of promoting your products or services online, learn how you can use the Web to reach local customers. Know what you need to consider when promoting your products or services online.

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Is Venture Capital Funding Right for Your Startup Business?

Venture capital is an important source of equity for start-up companies. But is venture capital funding right for your startup? Learn the pros and cons of venture capital financing.

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How to Succeed in the Shoe Store Retail Business

The shoe retail industry is highly competitive, with the top traditional and online retailers offering a wide variety of shoes. Pure-play online retailers such as Zappos.com have also become a strong competitor for any mom-and-pop shoe retail store business. Given that the shoe store retail business requires significant capital outlay, it is important to understand the strategies needed to succeed in this business to give your small store a chance to compete in the marketplace and survive. Below are the factors you need to succeed in the shoe retail store business: Clear image You must create a particular image –

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Starting a Shoe Retail Store Business

The shoe retail business is a competitive field. In this three part article, know the dynamics of this industry and the factors affecting demand for shoes before starting your own store retail business.

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Starting a Shoe Retail Store (Part 2)

Entering the shoe retail store business is fairly easy. Here are some of the steps you need to take when starting your own shoe store:

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Cost and Expenses of Starting a Shoe Retail Store Business (Part 3)

How much does it cost to start a shoe retail store? While there are no hard and fast rules in setting the price tag of a shoe store business, learn the common startup expenses of a shoe retail business.

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How to Grab Your Prospects’ Attention with Your Headlines

Do your headlines capture your prospects' attention or do they confuse them and send them away? Learn how to write headlines that grab your prospect's attention.

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5 Questions to Ask Before Starting a Business

Becoming a business owner is the new American Dream. Know the five questions to ask before making the big leap from a steady paycheck to business owner

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