A decade ago, e-mail marketing was hailed as the elixir of online marketing, as email campaigns were getting as much as 30 percent response rate. Not anymore, though. The story has changed and many marketers are finding that that the response rates of their email campaigns have decreased to about 5 percent or less. While open rates hover anywhere from 20-45% depending on the industry, click through rates barely reach 5%. What happened? As more and more email comes into user’s inbox, response rates from email campaigns fall. The increase in email volume, in large part due to spam, has
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