At the tender age of nineteen, Donahue Peebles entered the business jungle with no resources beyond his native smarts, a decent education, and a powerful drive to succeed. Seven years later he became a multimillionaire. Today, with a net worth of more than a quarter-billion dollars, he commands a real estate empire stretching from the boulevards of Washington, D.C., to the sparkling beaches of Miami Beach to the glitzy strips of Las Vegas. How did this determined young entrepreneur achieve such spectacular success so quickly? Can others learn his secrets and emulate his accomplishments? Can you?
Part The Art of the Deal and part Why Should White Guys Have All the Fun, The Peebles Principles: Tales and Tactics from an Entrepreneur’s Life of Winning Deals, Succeeding in Business, and Creating a Fortune from Scratchdistills the lessons Mr. Peebles has learned on his journey from congressional page to CEO of the largest Black-owned real estate development firm in the nation. These crisp, straightforward principles can help any motivated entrepreneur go from dirt poor to filthy rich in a hurry.
In entertaining first-person accounts of his most important deals, Mr. Peebles reveals how each transaction required him to find new resources within himself to ensure its success. Through this process, he discovered valuable principles that would aid him in all of his future endeavors. Some lessons are motivational and inspirational; many are hardball business how-to’s that apply in any industry and any type of transaction.
Key Peebles Principles include:
- Make your money going into the deal
- Control of the deal is more important than cash
- Being lucky means being ready
- If the key doesn’t fit, change the lock
- Be a bulldog on details
- Listen to your first instinct
- Respond quickly to attacks
- Find out what the other side really wants and give it to them
- Turn vinegar into wine; setbacks are opportunities in disguise Seeing value is everything
- Be the last man standing
Colorful and detailed behind-the-scenes accounts of each transaction provide a real-world business context for each principle and show you how to apply them in practice.
Complete with a unique discussion of the importance of politics in business and how to make it work in your favor, The Peebles Principles is the indispensable resource for anyone eager to turn dreams of business success into reality very, very fast.
The Peebles Principles: Tales and Tactics from an Entrepreneur’s Life of Winning Deals, Succeeding in Business, and Creating a Fortune from Scratch
By R. Donahue Peebles with J. P. Faber
Published by Wiley April 2007
About the Author:
R. Donahue Peebles is Chairman and CEO of The Peebles Corporation. He is a recognized leader in real estate development and entrepreneurship, with a portfolio that includes four-star hotels and luxury residential and commercial properties in Washington, D.C., San Francisco, Las Vegas, and Miami Beach. He is also Chairman of the Greater Miami Convention and Visitors Bureau. He and his projects have been featured in The New York Times, The Washington Post, Forbes, Inc., USA Today, The Wall Street Journal, Black Enterprise, Washington Business Journal, and South Florida CEO magazine, along with many other prestigious local, national, and international publications. He has been profiled on CNBC and CNN Financial Network, and has been a guest on Bloomberg radio and the Tom Joyner Morning Show. He and his company have received many regional and national awards in recognition of their entrepreneurial success, including the 2004 Black Enterprise Company of the Year award.