How to Set Up Your Website

In part 3 of the article 7 Steps to Successful Web Site Development, learn how to set up your website including your domain name, website design, content creation, and website maintenance

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Operational Requirements of Setting Up a Website

In part 4 of 7 Steps to Successful Web Site Development, learn the operational requirements of setting up a website including choosing a domain name, finding a web host and setting up your ecommerce store.

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How to Get Your Website Ready for Launch

In part 5 of 7 Steps to Successful Web Site Development , get your website ready for launch. Check your web hosting, and test whether everything is working

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Promote Your Web Site and Measure Its Results

In part 6 of 7 Steps to Successful Web Site Development, learn how to promote your website and measure its results. Plan how your website will reach its target audience and achieve its objectives

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Maintain Your Website and Grow Your Web Business

In part 7 of 7 Steps to Successful Web Site Development, learn how to maintain your website and grow your web business. Be open to new opportunities and ways to improve your web business.

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Email Opt-out Rates: What’s Too Much in Unsubscribe Rate?

It might break your heart to find people unsubscribing from your email newsletter every time you send it out, but it doesn't mean your readers are fleeing the ship. The question is, when does it stop being a regular event and become a red flag?

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5 Tips for Trade Show Success on a Small Budget

No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:

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Amilya Antonetti: How a Family Need Spurred a Profitable Business

Amilya Antonetti struggled to find a cure for her son’s ailments, and found with it a successful business. Learn how Amilya started her business manufacturing hypoallergenic cleaning products and then turning it into a $10 million business.

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How the Auction Culture Revolutionizes the Way We Buy and Sell

A number of companies, from the United States Postal Service (USPS) to Dell Inc., have focused on the opportunities presented by the growth of auction culture. Read an excerpt from the book "Future Shop" by Daniel Nissanoff

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What Kinds of Products and Services Can You Sell Best on the Internet?

The Web is a huge marketplace that has attracted entrepreneurs, both big and small, with its potential for big-time revenues. However, not all products can be translated to the Internet. Here are the characteristics of products that do well on the Internet.

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12 Tips on How to Create Effective Brochures

Marketing isn't about using one medium. In order to succeed, EVERY online company must have brochures and other forms of printed sales literature to hand out to customers and prospects.

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The Aging Population and Its Effect On Small Business

As the aging population increases, this change will affect from consumer spending to government programs and health care. Learn how the aging population will change the face of small businesses.

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