What I Learned from a Successful Small Business Owner About Sales

Joseph Pinchard

April 18, 2014

sales

Yesterday I stopped in a large Fortune 500 retail chain to make a small purchase. As I was checking out, the clerk was looking at an inventory list that she was working on when I came to the counter, she hardly looked up, and then proceed to check me out. She muffled an obligatory “Thanks.” and handed me my receipt quickly as she began to look back at her inventory list.

I thought to myself, wow, if I was the CEO of the company, I would not be happy with the customer service. As a consumer, however, I quickly shrugged it off and accepted it as poor service that was not out of the ordinary, until today.

Today, I stopped in a small business and made another small purchase with a very different customer service experience. I was greeted with a friendly “Hello” and smile from the owner right when I walked in and was told to ask if I needed any help. I was then left to myself to complete my shopping. I checked out and he looked me in the eye, said, “Thank you, I really appreciate your business” as he reached out to shake my hand.

RELATED: 10 Commandments of Great Customer Service

Wow. As I walked out, I felt really good about the interaction, just because he looked me in the eye and said a genuine “Thank you” with a handshake. That was it. That is all he did. Granted, maybe a handshake at a large retail store would be different, but maybe not a bad thing? Certainly a “Thank you.” while looking someone in the eyes would be appropriate. What I learned from him is that the little, tiniest customer service experiences can have a huge impact on customer loyalty.

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In the world of sales, make sure you are doing the simple little things, to have a huge impact:

  1. Look people in the eye when you shake their hand.
  2. State a genuine “Thank you.” when you have earned new business, set an appointment, or gained a commitment. Also, hand written “Thank You” notes never go out of style.
  3. Always be early or on-time.
  4. Never be late.
  5. Be prepared.
  6. Listen much much much more than you speak, please.
  7. Smile and learn to laugh easily. (Both are contagious, good for your health, and make you more likeable)
  8. Follow up when you say you will.
  9. Don’t make promises you can’t keep.
  10. Be kind and thoughtful.

 

 

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Joseph Pinchard

3 thoughts on “What I Learned from a Successful Small Business Owner About Sales”

  1. Hi,
    Nice writing. It`s true that time management and trying to perform best at your work place should be your focal point to be a successful man in life. Don`t try to miss guide someone, provide best services to your client and pay full attention to your work is an essential part of our professional life. Only promise that you can provide and do not get lazy in providing services as much better as you can. These are the healthy activities that can make your worth in your related field and the article is also showing the same line of comments for everyone.

    Best Regards,
    William King

  2. Hello,
    I want to say only one thing that whenever you want to start a business, you must be well aware about its ups and downs, negative or positive and all other factors. For this purpose you must consult with any consulting firm. As there are lots of websites working in this regard to guide you. The information provided by you is really helping hand for many business men either they are from small business or large. So, i would like to suggest you :”libaba.com” and “businessstartups.com” to run your small business efficiently and effectively.

  3. Yes I agree provide only that information that is in true sense related to your services. As there are many businesses online like ebay, wholesalepages.co.uk and amazon have been working on clearing old data and providing the latest and authentic information to the users.

    Best Regards,

    Abelina

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