The short answer is yes — of course it does. Customer loyalty is an asset every business should develop, whether they’re part of the Fortune 500 or based in a home office. Why? It’s simple; loyal customers do more that just supply repeat business — they also provide valuable word-of-mouth advertising. Unfortunately, customer loyalty can be challenging to both build and … [Read more...] about Does Customer Loyalty Really Matter to a Home Based Business?
If you thought that customer service was simply answering your customer’s email, you’re dead wrong! Conducting an eCommerce business takes more attention to detail than a normal brick-n-motor company. With email being the most used Internet application you have a real opportunity to keep in touch with your customers and provide excellent customer service. Great customer … [Read more...] about Provide Great Customer Service and Gain Instant Customer Loyalty
The New Economy Merely satisfying customers in the future won’t be enough to earn their loyalty. The experience customers must receive when patronizing our business must be exceptional and thus worthy of their repeat business and word of mouth referral. The task of delivering this type of service isn't easy ..., however it is a prerequisite for long term business … [Read more...] about The Customer Revolution: How to Get Repeat Business and Referral
Bonding is creating a close and valued relationship. An ongoing relationship. Let's look at a few dictionary definitions of relationship: According to the Merriam-Webster, it's the state or character of being related. The Random House calls it an emotional or other connection between people. The Oxford says it's the state of being related. I say it's all that goes on between … [Read more...] about How to Create a Bond With Your Prospects & Clients
Have you ever put on a jacket you haven't worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets sources of additional revenue waiting to be discovered and tapped. One of these is your existing … [Read more...] about How to Make More With Existing Clients
Your existing customer base is a goldmine. These are people who already know your business, and are familiar with you. These are people who have already established a relationship with you by buying your product or service. But are you maximizing your customers? Attracting a customer and turning them into a buyer can be a costly and time-consuming process. If you are … [Read more...] about How to Get Repeat Customers for Your Business
Not long ago my wife and I closed down a bank account that we had not used in many years. I had tried to persuade my wife for many years that we needed to close the account because we just weren't using it and I didn't want to keep paying fees. But she insisted that we keep it open because she was a "charter member" of the bank and didn't want to lose her privileges. My wife … [Read more...] about Membership Programs: Turning Occasional Buyers Into Loyal Customers
Nurturing loyalty in your clients is the number one tool for building and stabilizing your business. A loyal following is worth more than any type of advertising because it creates a foundation from which to build upon. It's much easier to increase sales if others are out talking you up then to find sales from scratch every single time. It's also tons less expensive. So how … [Read more...] about How to Nurture Loyalty in Your Clients