Developing a home business is definitely rewarding. You are your own boss, call the shots, and get to watch your home business idea blossom each day. Pretty cool. However, many home business owners fail to see their business as an actual brand. In fact, many small businesses don’t think building a strong brand is necessary, it’s only a strategy needed for big business. This is a very dangerous misconception.
Your home business may be growing, but it will potentially hit a wall due to a lack of brand awareness. Why? Brand awareness builds a larger customer base. “Brand Building is a multi-dimensional ongoing process that not only helps businesses grow significantly in numbers but also ups consumer awareness of a brand and their affinity towards it,” Rashi Narang explained in an Entrepreneur.com article.
There are a few ways to raise brand awareness. As a home business owner, spending thousands on online ads and complex marketing campaigns is simply not in the cards unless you plan on financing such an investment using title loans. However, giving away cool products to promo your brand is. It is affordable and effective for just about any home business, from business consulting to real estate. Use Someka’s Retail Business Financial Model Excel template to help you figure out the return on investment of your brand-building efforts.
Let’s take a closer look at seven affordable and cool ways to boost your business’ brand awareness.
1. Custom Pint Glasses
One trending promo product is customized pint glasses. It is kind of hard to believe that businesses haven’t leveraged branded pint glasses before. What was thought to be only for restaurants and bars is now wide-reaching. From tech companies to local law firms, branded pints glasses have become a popular promo item.
This can be of great value for home businesses, since they are affordable for small business owners to customize and purchase, giving them away to existing clients and potential customers. You can check out this cool product to promo your brand from Silipint custom pints. They provide branding options that are safe and also Earth-friendly.
2. Flashy Dress Socks
This is a bit unconventional, but flashy dress socks are becoming the next big hit to promo a brand. They are also affordable, making them a candidate for home business owners to increase their customer base via brand awareness. Why flashy dress socks? One reason is that flashy dress socks are becoming part of corporate culture. And when someone compliments your customer about their flashy dress socks, guess what they will reply? They will say they got them as a promo gift from your home business. Instant brand awareness that leaves a lasting image and connection.
Forget the branded calendar or sticky notes. It’s time to take promo products to another level with mini-whiteboards. Who couldn’t use a mini-whiteboard for their desk at work or a place to list to-dos at home. Mini-whiteboards make this possible, and your home business logo can be strategically placed on this promo product. It is also a great way to show your business’ stance on sustainability by not giving customers paper products. It’s a win for your customers and for the environment!
4. Water Filter Bottle
While on the topic of sustainability, a lot of businesses are making environmentally friendly choices, like installing water filters in company kitchens and ditching the cases of plastic water bottles. This movement is now going a step further with companies outfitting their employees with water bottles that filter water. You can jump on this trend and give your customers a cool water bottle that they will want to use everywhere, from the gym to their office. This cool promo product is on the more expensive side, so it could be a great yearly gift for your home business clients. If you are looking for water filtration for your business, you can have a look at Pure Water Guide for an in-depth review about keeping your water clean and pure with Reverse Osmosis Systems.
5. Car Mounts for Mobile Devices
The next promo product that is making a big impression on customers are car mounts for mobile devices. The hands-free while driving laws are in pretty much every state now, and let’s be honest, it is safer to drive that way too. This makes car mounts for cell phones a great promo product. The only catch is that they need to be of good quality, otherwise they will end up in the trash. Let your customers think of your home business brand every time they are driving.
6. Cork Base Coffee Mugs
The traditional branded coffee cup is out and the cork base coffee mug is in. The old coffee cups are given out by businesses normally sit in a cabinet and given to guests after most other coffee cups are dirty. But not anymore, because the cork base coffee mug has redefined coffee mugs in the promo product space. They are trending, cool, and you can slap your logo on them for maximum brand awareness.
7. Branded Yoga Mats
The branded yoga mat is one of the coolest products to promo your brand these days. It is also a great way to increase brand awareness since people take yoga mats to their yoga studios of choice a few times a week. If your home business is in the health and wellness space, this is a no brainer promo product that customers will love and use.
Wrapping Up . . .
The above seven products to promo your brand are only a few suggestions. There’s definitely a lot of promo swag home business owners can choose from. These are, however, some of the most popular currently. If you have a promo idea for brands, we want to hear it.
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