If you are an independent professional or small business owner, building the list of prospects you market to should be one of your core marketing activities. It is important to continuously work to generate leads. The more people who are interested in your products and services, the better your chances of growing your sales. Wouldn’t […]
One of the most reasonable approaches to surviving an economic downturn is to slash all unnecessary business expenses. In their panic to save money, wild-eyed and frothy-mouthed entrepreneurs begin looking suspiciously at their marketing plans. On the surface, advertising cutbacks would seem to be a logical choice. Why Entrepreneurs Make the Mistake of Cutting Their […]
After much networking, marketing and publicity campaigns, the phone finally rings and a prospective client sets up an appointment to see you or walks into your business premises. How do you successfully rise to the occasion?
Your goal as a business owner should be to create a close and valued relationship with your customers. Know your accountabilities and ground rules to bonding with customers.
What matters most to customers – is it price or customer experience? Learn how to drive more customers to your business by improving customer experience
Your number one marketing priority should be to build relationships with qualified prospects. Learn how you can incorporate marketing into your weekly schedule.
Are you frustrated by the lack of return from your promotional efforts? Build a strong marketing foundation using these 8 steps to attract customers.
How do you get clients? Learn how to book yourself solid and get more clients than you can handle — even if you hate marketing and selling.
Given that it costs more to sell to a new client than to an existing one, your best prospects are existing clients. Learn how to sell more to existing clients
Understanding your customers is an integral part of entrepreneurial success. Learn the questions that can help you look at your customer’s motivations and needs.