Getting Customers
A common question asked by a new business owner is: “How do you find customers?
Customers are the lifeblood of any business. Businesses are born with a product, but die without customers. The more skillful you are in looking for prospects, the greater your chances of success.
Like any other business, your small business can only succeed if you have enough business to sustain you.
Get tips, information, and strategies on how to get clients or customers — and keep them.
How to Answer the “What do you do?” Question from Prospective Clients
The first question everyone asks us is “What do you do?” Learn how to answer this question and understand what the prospective client is really asking
How to Attract Customers By Changing Your Mindset
If you’re not attracting as many customers to your small business, try changing how you think about customers, or your mindset towards them
Outsourcing Your Lead Generation Needs
Lead generation can be a challenging process for small businesses. Learn the factors to consider if you will outsource lead generation to vendors.
How to Build Trust in Your Service Business
When selling services, selling yourself is not quite the same thing as selling a book or a bouquet of flowers. Learn how to build trust in your business.
How to Build Your Referral Sources
Have you ever given a referral to someone and never gotten one in return? Have you ever wondered what you need to do to get attorneys and CPAs to reciprocate with referrals? If so, keep reading to learn the simple process that will ensure this never happens to you again.
5 Magnets Guaranteed to Draw New Customers to Your Business
Before you can sell your products and services, you must first attract prospects and customers to your business. Learn 5 magnets guaranteed to draw new customers to your business.
The Customer Revolution: How to Get Repeat Business and Referral
Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution.
Lead Generation: Where to Buy Your Sales Leads
Leads are the lifeblood of any sales organization. Learn the different sources of sales leads, and why there is no simple solution to finding the right lead source other than being persistent while maintaining a diversified strategy.
Focus Your Marketing on Building Long-Term Relationships
If long-term prospects and clients are your best source of revenue, where should you focus your marketing? Learn how to focus your marketing on building long-term relationships.
How to Grab Your Prospects’ Attention with Your Headlines
Do your headlines capture your prospects’ attention or do they confuse them and send them away? Learn how to write headlines that grab your prospect’s attention.
How to Generate Leads and Grow Your Business
If you are an independent professional or small business owner, building the list of prospects you market to should be one of your core marketing activities. It is important to continuously work to generate leads. The more people who are interested in your products and services, the better your chances of growing your sales. Wouldn’t […]
How Cutting Your Marketing Can Kill Your Small Business
One of the most reasonable approaches to surviving an economic downturn is to slash all unnecessary business expenses. In their panic to save money, wild-eyed and frothy-mouthed entrepreneurs begin looking suspiciously at their marketing plans. On the surface, advertising cutbacks would seem to be a logical choice. Why Entrepreneurs Make the Mistake of Cutting Their […]
