If you want your business to remain at the forefront in the race for customers for the full duration of this decade, then you now need to start focusing your attention on Generation Z. These new kids on the block are slowly but surely leaving college, getting jobs and earning their own money. This means that, in just a few short years, they will oust the Millennials completely … [Read more...] about 2 Things You Must Do to Attract Generation Z Customers to Your Business
Getting Customers
Essential Tips For Generating Leads For Your Home Business
Having a home business is now one of the newest trends in the business industry. The reason for this rising trend is because doing work in your primary residence can save you from rental fees and other miscellaneous expenses. Some home-based businesses are interior decorators, truckers, and software trainers. While some are even licensed professionals. Whatever industry … [Read more...] about Essential Tips For Generating Leads For Your Home Business
Business Storytelling: 7 Tips to Drive Customer Engagement
Stories have a way to drag us into the narrative and keep our interest until the very end. The power of the stories made the marketers thinking, can we use it for business purposes? And the answer is yes. The effect of such content has turned storytelling an imperative in marketing. It can help you to connect with the customers, build trust, and drive customer engagement. … [Read more...] about Business Storytelling: 7 Tips to Drive Customer Engagement
3 Unconventional Ways to Find New Clients
Without new clients, your business will stall, so it pays to be proactive. You can post ads locally and online or rely on word of mouth marketing to boost your brand message. These strategies are all proven and likely to prove effective, but it’s worth thinking outside the box, too. In this article, we suggest a few ways to find new clients that are less than conventional. … [Read more...] about 3 Unconventional Ways to Find New Clients
Best Practices for Lead Generation in Telemarketing
50% of qualified leads will be unwilling to purchase from your organization, according to Neil Patel. This means that half of your efforts for lead generation will be futile, and the success rate of the other half will depend on how you approach the situation. Sure, you can bombard the rest of your leads with calls and emails urging them to buy from your organization, but this … [Read more...] about Best Practices for Lead Generation in Telemarketing
How to Better Grow and Organize Your Leads
There are a number of key ingredients that go into making a business successful. One can also argue that all these ingredients need to be in sync with one another at all times, which means constantly tracking and being aware of all aspects of the business. While it may be hard to rank these determining factors of success, leads are something that many would place near the top … [Read more...] about How to Better Grow and Organize Your Leads
4 Tools Every Contractor Needs for Their Customers
As a contractor, your goal is to give your customers high-quality work. Your goal is always to do the best job you can at a fair price for your client. You need to find the balance between offering lower prices than the competition and making a reasonable living for yourself and your family. The quality of your work will most likely be the deciding factor in the success or … [Read more...] about 4 Tools Every Contractor Needs for Their Customers
How to Help Your Small Business Attract a Bigger Customer Base
So, you want to help your small business attract a bigger customer base – but how? Luckily, attracting a bigger customer base isn’t as difficult as you believe it to be, and can, in fact, be achieved on a budget. As well as improving your marketing, keeping your customers happy also plays a crucial part in improving your business’s reach. Find out how below. Be Seen It sounds … [Read more...] about How to Help Your Small Business Attract a Bigger Customer Base
How to Answer the “What do you do?” Question from Prospective Clients
One of the greatest confusions in talking about and marketing professional services is that we tend to answer the questions about our services at face value. This is a big mistake because what people ask and what they really want to know are two quite different things. So, if you answer the question they ask, they don't get the answers they want. Confusing? … [Read more...] about How to Answer the “What do you do?” Question from Prospective Clients
How to Attract Customers By Changing Your Mindset
When we chase potential customers for business, they respond with the 'fight or flight' mechanism we each were born with. Try changing how you think about customers, in other words your mindset towards them, if you're not attracting as many customers as you'd like to your small business. Many small business owners rely on an old sales formula of selling, rather than helping … [Read more...] about How to Attract Customers By Changing Your Mindset
