The first question everyone asks us is “What do you do?” Learn how to answer this question and understand what the prospective client is really asking
Getting Customers
How to Attract Customers By Changing Your Mindset
If you’re not attracting as many customers to your small business, try changing how you think about customers, or your mindset towards them
Outsourcing Your Lead Generation Needs
Lead generation can be a challenging process for small businesses. Learn the factors to consider if you will outsource lead generation to vendors.
How to Build Trust in Your Service Business
When selling services, selling yourself is not quite the same thing as selling a book or a bouquet of flowers. Learn how to build trust in your business.
How to Build Your Referral Sources
Have you ever given a referral to someone and never gotten one in return? Have you ever wondered what you need to do to get attorneys and CPAs to reciprocate with referrals? If so, keep reading to learn the simple process that will ensure this never happens to you again.
5 Magnets Guaranteed to Draw New Customers to Your Business
Before you can sell your products and services, you must first attract prospects and customers to your business. Learn 5 magnets guaranteed to draw new customers to your business.
The Customer Revolution: How to Get Repeat Business and Referral
Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution.
Lead Generation: Where to Buy Your Sales Leads
Leads are the lifeblood of any sales organization. Learn the different sources of sales leads, and why there is no simple solution to finding the right lead source other than being persistent while maintaining a diversified strategy.
Focus Your Marketing on Building Long-Term Relationships
If long-term prospects and clients are your best source of revenue, where should you focus your marketing? Learn how to focus your marketing on building long-term relationships.
How to Grab Your Prospects’ Attention with Your Headlines
Do your headlines capture your prospects’ attention or do they confuse them and send them away? Learn how to write headlines that grab your prospect’s attention.