There are a number of key ingredients that go into making a business successful. One can also argue that all these ingredients need to be in sync with one another at all times, which means constantly tracking and being aware of all aspects of the business. While it may be hard to rank these determining factors of success, leads are something that many would place near the top if not at the top of the list. Let’s face it, without leads that generate sales, the business simply cannot be successful.
If your business is currently in the process of trying to grow and thereby expand its leads, then you may be struggling to try to figure out the best way to go about it. Here we’ll take a look at various tips that can grow your leads, as well as advice on how to organize your leads so none fall by the wayside.
Use a Critical Eye on Your Company’s Homepage
These days, having a website is pretty much a given if a business hopes to be competitive. With that said there is a lot that is hanging on your website, as this can act as a huge lead generator. Take a look at your website’s homepage and be sure to use a critical eye. Try to see it through the eyes of a new visitor who is just landing there for the first time.
Statistics show that the homepage is the most visited page on the majority of websites, so you want to be sure you aren’t missing out on an opportunity. It may be necessary to make some tweaks to the messaging on your homepage, the design and layout, and ensuring that it is user-friendly and easy to search for particular content/information.
Create Content that Brings Visitors to Your Site
There also needs to be a content creation plan in place, wherein you’re creating content that appeals to your target market. The whole goal should be to capture their attention and bring them to your webpage. This is why many companies use blogs, newsletters, and social networks that are linked back to their website.
Don’t Turn Down Opportunities to Get Your Brand Out There
Sometimes it comes down to how much you’re doing and the variety of ways in which you’re trying to reach potential customers/clients. If you are just relying on your website to do all the lead generation for you, chances are you will end up disappointed and falling short of your goals.
Successful lead generation requires a robust marketing plan that covers all the traditional avenues as well as today’s digital routes. Things such as Google Ads, appearing in outside publications, attending industry events and public events, and the typical PR channels can all help to generate meaningful leads. The experts recommend getting creative and really spreading out.
Don’t Forget to Nurture Your Leads
One common mistake that companies often make is not giving their leads enough attention, nurturing, and contact. All too often, once the lead comes in, businesses then fail to follow-up. You need to work on the relationship, help to spark their interest, and ensure that you build loyalty and trust. Even if the lead doesn’t result in an immediate sale, it doesn’t mean the lead is useless. If you nurture that lead, it may just generate a sale later on down the road.
Some tips for this include creating personalized email campaigns, making sure you don’t come across as spam, engaging with potential clients on social media, and doing your best to build brand recognition – which then builds trust.
Integrate All Leads into One Central Location
Part of nurturing your leads and remaining in touch is to have them organized and easily accessible. If you need to move from one location to another just to view your contacts, then there are more opportunities for leads to be forgotten, deleted, or just plain lost in the mix.
One effective option if you use Hubspot or Mailchimp is to integrate the two, which can be achieved when you try this Hubspot Mailchimp tool. The tool, called PieSync, is able to integrate MailChimp with Hubspot thanks to the easy and quick setup. You can actually start using the Hubspot Mailchimp sync tool immediately as a 14-day free trial.
The sync makes it possible for the sales team to have instant access to the tools and information they need at all times. The tool is meant to increase productivity by putting the emphasis on organization and integration.
Start Taking Advantage of More Leads
By using these tips and tools your company will, in fact, be able to grow its leads, which can then result in a higher sales conversion rate – the foundation of any strong and successful company out there.
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