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Leads are the fuel to keep your business wagon running. Leads are the information provided by your prospects that helps the sales team to convert them into customers. Sadly, it’s not as easy as it sounds in theory. People are very restricted when sharing their personal information on the internet. Therefore it can be challenging to get an email address or contact from your prospect unless you offer them something. People are more likely to provide their contact information if you help them identify and solve their pain points, and that is when content marketing comes into the picture.
Creating a lead gen content strategy can help you divide various content marketing campaigns across different distribution channels such as blogs and various social media platforms. When you help your prospect solve their problems, they will provide their information in exchange for helpful content. Despite its importance, many companies struggle to distinguish between regular content and lead gen content. Don’t worry; here are five tips that will help you skyrocket your lead generation with the help of lead-generating content marketing.
Know your audience at a deeper level
Having a target audience in mind isn’t enough; you need to understand at a deeper level. You need to identify what problems they face in their lives, what stops them from making a purchase, what they look for in a product, what they expect from their service provider, etc. Knowing answers to these questions help you identify the pain problems of your audience. These pain points help you create content that will solve their problems.
There are different ways to understand your target audience. You can read various research articles, surveys, and reports about your target audience and their behavior. You can ask them questions in surveys to know their opinions about different aspects of your product, service, or company. You can do a competitor analysis to understand how they solve the customers’ problems. Once you have detailed information about various issues that your customers face in various sales funnel stages, you can create multiple types of content suitable for each sale funnel stage. It’s also important to understand that you need your readers to offer their contact information, so make sure the content solves their problems.
Choose the right distribution channel.
No matter how excellent content you create, it isn’t worth much if it doesn’t reach your target audience. You need to ensure that your lead generation content authentically comes to your audience. As the primary purpose of this content is to get more leads, you need to ensure that your content is available on the right platforms. For example, if you are a B2B company looking for clients, professional networks like LinkedIn would be the right platform. It will ensure the content reaches its destined audience. Similarly, there are many other content distributions channels to reach your audience organically, such as,
- Blog
- Social media
- Search engines
- Forums
- YouTube
You can also distribute your lead gen content through paid content distributions channels like search ads, social media ads, paid ads, content discovery networks, etc.
Create compelling and genuine lead magnets
A lead magnet is a free solution, item, or service offered to the audience in exchange for their contact information. As mentioned earlier, people hesitate to provide their personal information unless there’s something in it for them which will solve their pain point. You need to know the possible lead magnet that can generally help your audience to solve their problems. Depending on which level of sales they are at, you can offer different lead magnets. Some of the famous and influential lead magnets are,
- Calculators- Credit score calculator, tax predictors
- Cheat Sheets – For games or applications
- Checklists
- Templates
- Free samples, coupons, or free trials
- Ebook
- Tutorials
- Guides or Webinars
If you want to boost your lead generation, you must invest in creating a genuinely helpful lead magnet. It should-
- Be specific
- Solve the user problem
- Be Free
- Be easily accessible
- Be easy to understand and use
Consult a Content marketing agency
One of the significant challenges companies face in lead generation is they fail to stay on the path. To get more results, you need to be on track, and for that, you must have a lead gen content strategy to determine every step. Many companies do not have the required expertise, tools, and professionals to create such lead-focused content. Therefore they consult a content marketing agency that helps them develop a detailed strategy to boost their leads.
Define a clear Call to Action
The goal of your content is to generate more leads. Your readers must provide their personal information in the form that usually pops up when the reader reaches the end of the web page. Therefore there has to be a clear call to action that will guide and encourage the audience to provide their contact information like an email address or phone number in exchange for that content. Many companies first take the contact information and unlock it once the visitor inputs their contact information.
A research-based and lead-focused content strategy can help you find the right content creation ideas and distribution channels. Your lead generation will skyrocket when your audience uses your content and solves their pain points. It will also significantly improve your brand authority.
- Like
- Digg
- Del
- Tumblr
- VKontakte
- Buffer
- Love This
- Odnoklassniki
- Meneame
- Blogger
- Amazon
- Yahoo Mail
- Gmail
- AOL
- Newsvine
- HackerNews
- Evernote
- MySpace
- Mail.ru
- Viadeo
- Line
- Comments
- Yummly
- SMS
- Viber
- Telegram
- Subscribe
- Skype
- Facebook Messenger
- Kakao
- LiveJournal
- Yammer
- Edgar
- Fintel
- Mix
- Instapaper
- Copy Link