Secret Sauce: How to Pack Your Messages with Persuasive Punch A constant fact of life that impacts every business, digital-driven technologies have profoundly changed how, where ,when, and why customers decide what to buy. Facebook “likes” from friends and online reviews from strangers hold more sway over consumer behavior than Super Bowl commercials, let alone print, radio, … [Read more...] about Five Ingredients to Make Every Marketing Delivery Sizzle!
Leadership
How to Make Teamwork as a Competitive Advantage
EXTREME TEAMS: Why Pixar, Netflix, AirBnB, and Other Cutting-Edge Companies Succeed Where Most Fail Workplace teambuilding activities have increased dramatically over the past two decades—by, studies indicate, more than 50 percent. In all kinds of companies, leaders believe that when you bring bright, motivated people together for a common purpose, they’ll gel into a … [Read more...] about How to Make Teamwork as a Competitive Advantage
3 Ways to Ensure Your Resume Stands out From the Competition
The start of the year likely has made you think about what job you would really love to have, and give you the impetus to go searching for it. However, with so many people in the market for a new position right now, it’s important to make sure that your application documents avoid many of the common, fundamental mistakes that are so commonly made by many job … [Read more...] about 3 Ways to Ensure Your Resume Stands out From the Competition
What’s the Difference between JUST a Job and a Vocation?
Sometimes we need a crisis to finally make positive changes in our lives. When it comes to changing our work, the crisis could be a layoff, a financial calamity, a divorce, or an illness. After 40, you don’t want or need JUST another job, and you don’t need to retire to a golf course to discuss the good old days. After 40 you still feel young and hopeful; if only you could … [Read more...] about What’s the Difference between JUST a Job and a Vocation?
Understanding How Leaders Think
Textbooks on strategic planning describe actions taken in the marketplace by competing companies to gain competitive advantage. Major types of strategies are cataloged and given various names by different authors. Often these strategies and tactics are so bold and innovative that they "change the rules of the game." Leaders are increasingly being advised to seek that objective … [Read more...] about Understanding How Leaders Think