Generation Y — sometimes called Millennials — are the fastest growing segment in America’s workforce. Almost 80 million strong, they already comprise the entire 18-to-32 demographic. Along with their ever-present cell phones and new definition of “business casual,” they bring tremendous potential to the workplace (just ask, they’ll tell you). However, Generation Y’s approach to employment can make them a challenge for managers and executives to attract, retain, motivate, and develop.
In Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business, Jason Ryan Dorsey — The Gen Y Guy® — shows you why embracing Gen Y employees gives you an immediate competitive advantage and positions your business for long-term growth. In today’s economy, the opportunity Gen Y presents has never been more attractive. Gen Y is cost-effective to employ, brings a timely skill set to the workplace, and wants to make a difference from their first day of employment.
A member of Gen Y himself, Dorsey gives you an insider’s perspective on how these career starters and young professionals think and act. He then reveals a step-by-step methodology for attracting, retaining, and motivating productive, high-performing Gen Y employees — and how to do so without investing a lot of time or money. To make the methodology easy to implement, Dorsey includes more than fifty inexpensive, ready-to-use strategies that deliver fast, measurable results.
Companies that wisely choose to embrace Gen Y employees today will be well positioned to navigate the global economy tomorrow. Not only will these companies benefit from the talents and ambitions of Gen Y — they’ll also benefit from Gen Y’s increasing economic influence and massive social networks.
Based on Dorsey’s frontline work with business leaders around the world — as a keynote speaker, consultant, and generational expert — Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business presents precisely the solutions you need to make the most of a generation growing in importance and ready to make an impact on your bottom line right away (and blog about it!).
By Jason Ryan Dorsey
Published by Wiley November 2009; $24.95US; 978-0-470-50556-4
About the Author
Jason Ryan Dorsey, author of Y-Size Your Business:How Gen Y Employees Can Save You Money and Grow Your Business is an award-winning entrepreneur and an acclaimed keynote speaker often referred to as “The Gen Y Guy”®. He has been featured as a Generation Y expert on 60 Minutes, 20/20, the Today show, andThe View, as well as in Fortune magazine.
For more information about the book, please visit www.JasonDorsey.com
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