Podcasting is well on its way to becoming a mainstream communication medium. Podcasting, simply put, is audio files that are delivered via RSS. Many people believe that podcasting is solely for the distribution of music files, but really, nothing could be further from the truth. This emerging method of audio file distribution has opened an array of marketing and communication … [Read more...] about How Podcasting Can Benefit Your Small Business
Internet Marketing Strategies
You have decided to start an online business. You have a website ready to go but now you have no idea what to do next. Businesses do not become successful overnight, even on the internet. You may be disappointed if you expect sales to start pouring in by the end of the week you launched your website! It takes time, work, commitment, perseverance, dedication and belief in … [Read more...] about 10 Ways to Grow Your Online Business
Video marketing is an important marketing tool that could help popularize your online business. Videos can help marketers communicate and inform potential customers about the product or business. Video consumption has grown by leaps and bounds in the past few years, with Youtube getting 1 billion unique users each month, and over 6 billion hours of video are … [Read more...] about How to Use Video Marketing for Your Online Business
Unique selling proposition (USP) implies competition between many small or middle-size "monopolies", that are not monopolies in their direct meaning, as they don't control some particular sector of economy, rather then they are the prime sources of their unique propositions of services or products. That fact makes them to be so-called monopolies of their own services or … [Read more...] about How to Create Your Unique Selling Proposition Online
A question that gets asked all the time is how important branding is to online business success. Is branding really even all that important? Can you build a successful online business without branding yourself? Well, everybody has their own opinion on this topic, and I certainly think that branding yourself doesn't hurt. Think about it, if prospects have a way of … [Read more...] about Branding Yourself for Online Business Success
The Internet has opened new venues and strategies to market your products and services across a wide audience. Here are simple guidelines on what works (and what bombs) in online marketing. What Works in Online Marketing? Focus on building a brand. One of the mistakes of small businesses is to think that branding is the exclusive domains of big businesses. Branding is all … [Read more...] about What Works in Online Marketing?
There are many, many things that separate a "good" podcast from all the rest. If you want to make your podcast better and attract more listeners, learn the factors that make a good podcast: Good Topic It's not easy to pull off a Seinfeld-inspired "show about nothing" in podcasting. If you want to create and build an audience, you must find a topic that you are passionate … [Read more...] about What Makes a Good Podcast?
Seth Godin, one of the foremost Internet thinkers, coined the term "ideavirus" to connote the single secret of Internet marketing success. He first published his book Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. in 2001, and many of the concepts he espoused in the book remain … [Read more...] about Idea Virus: How to Create Ideas that Spread
Leveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty. The smart businesses and marketing companies will add podcasting to the marketing mix for their business. Adding podcasting to your marketing mix can have tremendous positive impact on your … [Read more...] about Why Add Podcasting to Your Online Marketing Mix
For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to attract new customers to your internet business, free publicity is by far one of the best ways to do it. I am going to share with you five key steps to getting free publicity for your products. They go as … [Read more...] about How to Get Free Publicity for your Online Business