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URL shorteners are tools that have gained popularity in the marketing environment in recent times. Changing links to be shorter, and more precise, is quite beneficial for different marketing practices. By using these tools, brands have a better chance of attracting customers to their offerings.
URL shorteners come with extensive features that can assist any growing business to reach different targets. The only requirement is that marketers understand how the tools work, and apply them in the best ways in their marketing practices. Here’s a look at some methods in which the use of link shortener tools can boost promotional performance.
9 Ways URL Shorteners Can Improve Your Marketing Performance
1. Easier sharing across social media:
The use of custom links allows brands to share information about their offerings more conveniently. One of the best ways to do so is with the help of social media. Social media is a powerful tool that has become a crucial part of the growth of businesses. Not taking advantage of them can prevent a brand from reaching the maximum number of people possible who could turn into potential customers. By using URL shorteners, it is possible to create unique links that brands can use to share news about their services. Through different social media posts, sharing the links can help them reach their target audience and increase the traffic towards the business.
2. Using custom links to promote collaborations:
Brand collaborations are a common way to promote new products or services and drive higher traffic. It could be with influencers, local small businesses, entrepreneurs, and more. And using URL shorteners can be advantageous to such collaborations. Businesses can create custom links for their collaborative campaign to redirect more traffic to it. They can share it across different platforms to help make potential customers more aware and raise their curiosity to turn them into paying customers.
3. Sharing on print media:
Most URL shorteners have the feature of creating QR codes for all custom links. This is a highly beneficial feature as brands can use it to promote their work on offline media too. Be it business cards, posters, standees, or more, putting a QR code on them means that more people are likely to view their services. All viewers need to do is scan the code with their phones. Print media is a highly effective way of reaching out to diverse groups of people within your target audience.
4. Using analytics to influence decisions:
The majority of URL shortener tools come with analytics features that brands can use to influence their decisions. When a custom link is created, they can track how the link is performing, the responses that people are giving, etc. By collecting and analyzing the data on these, businesses can work on improving current promotional tactics and make more informed decisions on methods that will work best for them.
5. Make sure to use branded domains:
One of the ways to promote your business is with the brand name itself. Use it everywhere so that potential customers can associate different products and services with you. With URL shorteners, it is possible to create links with your brand name to use in all marketing practices. When people see the link across different platforms, they will be able to recognize it just by the name and will be more likely to click and view your work.
6. Custom links to share paid ads:
Paid ads are highly beneficial for any growing business as it allows them to achieve more exposure with their target audience. With the help of URL shorteners, brands can attach links to paid ads across different online platforms and use them to attract more of their target audience and drive higher traffic towards the business.
7. Promotion of podcasts/radio shows:
If a brand revolves around hosting podcasts or radio shows, URL shorteners are a great tool for marketing these sources. You can create unique links that redirect to information about a new podcast guest, a new radio show host, or any other upcoming news to get people more curious and excited about what lies ahead. It is an excellent marketing tool for the promotion of such shows.
8. Sharing of brand campaigns:
Businesses can have different campaigns from time to time to promote new and upcoming products or services. It is a marketing approach that allows them to reach out to potential customers and encourage them to take up their offerings. URL shorteners are a great way of promoting such campaigns. Creating unique links for each makes sharing the message more convenient across different online and offline platforms. It helps brands to garner better reach and improve the chances of higher sales.
9. For improving brand recognition:
By creating custom links with URL shorteners, it is possible to enhance your brand’s name in the market. It makes your business more recognizable which can help in gathering more customers. Brand recognition is essential for the growth of any business. With the help of a short link generator and its features, one can market their work more efficiently and help brand growth.
Endnote
URL shorteners are beneficial tools that can help businesses grow and improve their image in the market. They enable a higher inflow of traffic that increases a brand’s audience base and attracts more loyal customers. By using the tools to their maximum benefit, brands can ensure better marketing practices to help them grow.
- Like
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- VKontakte
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- Love This
- Odnoklassniki
- Meneame
- Blogger
- Amazon
- Yahoo Mail
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- AOL
- Newsvine
- HackerNews
- Evernote
- MySpace
- Mail.ru
- Viadeo
- Line
- Comments
- Yummly
- SMS
- Viber
- Telegram
- Subscribe
- Skype
- Facebook Messenger
- Kakao
- LiveJournal
- Yammer
- Edgar
- Fintel
- Mix
- Instapaper
- Copy Link