Most internet marketing instruments are not designed to produce overnight results. You can’t set up an SEO-optimized website and expect to appear on the first page of the search results immediately. The same can be said for social media efforts and other forms of campaigns. It is also worth noting that the internet marketing campaigns you run for your business are not one-time things. They involve continuous efforts and constant evaluation if you are serious about producing great results and getting a good return on investment.
For businesses who are just getting started with internet marketing, this can be very frustrating. You want to see results immediately, don’t you? Worry not, because there are ways to expand your reach online in an instant. Here are the top three things you can try.
Use Ads to Gain Traction
Paid advertising is a great way to gain traction at the beginning of internet marketing campaigns. Sure, you want to generate organic, sustainable traffic from search engines and social media sites, but you can get a quick boost of traffic at the beginning to speed things up by using carefully placed ads. On top of that, ads are now more affordable, which means you can maintain a high ROI nonetheless.
Use ads to promote the social media activities you’re running or the quality contents you have available for the audience. This approach is considered more effective than advertising products or promotional offers directly, especially in terms of sustainable growth or exposure.
Famous entrepreneur and business consultant, Tai Lopez expanded the reach of his social media profiles by running regular contests for his audience. He has given away anything from laptops to cars to lucky winners. The approach works since he now has millions of followers on various social media platforms; his Instagram profile currently has 2.1 million followers and climbing.
Contests are a great way to attract new followers. They tend to spread faster thanks to the allure of presents, allowing you to engage a wider audience in a relatively short amount of time. You don’t have to offer lucrative prizes to attract millions of new viewers either. Smaller contests work just as effectively, as long as they are targeted at the right audience segment.
Work with Influencers
Don’t forget that you also have influencers to tap into if you want to expand your reach quickly. Influencers are those who already have millions of followers on social media platforms. They are not necessarily celebrities. Some of them are content creators whose pieces attract a very segmented demographic. Other influencers are professionals and experts in their respective fields.
There are two ways you can utilize influencer marketing to expand your reach. The easiest is by doing a paid campaign using the services of influencers. It is very similar to placing ads online, but the ads are produced by social media celebrities with millions of followers. You can also connect with industry experts this way.
The second way takes longer than the first. Instead of running a paid campaign, you invest in building genuine relationships with influencers who suit your business or the market segment you’re aiming for perfectly. In turn, these influencers will be more than happy to try your products and promote them for free if they like them.
With these three methods in mind, you will have no trouble at all gaining traction at the beginning of your internet marketing efforts. The extra traffic generated by ads, contests, and influencers will also boost your site’s SEO performance and social media presence, multiplying the effects they produce even further. It won’t be long before you have a strong online presence for your business.
- 10 Ways to Ramp Up Your Social Media Marketing
- Are You Reaching the Influencers?
- Advantages and Disadvantages of Various Advertising Mediums
- How to Choose the Right Social Media Consultant for Your Business
- How Small Businesses Can Boost Their Social Media Presence