Small businesses can often have a tough time when it comes to competing against others. In today’s climate, a big presence is needed. Unfortunately, smaller businesses are constrained, and marketing products and services efficiently can prove a great challenge. That said, there are many tips and tricks to follow to ensure that everything from branding and strategy to digital marketing is implemented competently to complement growth.
Apply for online business awards
Nowadays, the majority of industries, from beauty to waste removal, have business awards that you’re able to win. Also, more often than not, these awards will provide you with an online badge that you can place on your website. Such badges have the ability to boost credibility and, in turn, increase sales.
If you’re unable to find any awards for your industry, host your own award. Doing this will generate masses of attention from fellow industry businesses all vying to win that award and so help you to spark connections and possible collaborations. Therefore, go ahead and nominate yourself for an award!
Never underestimate social media
Your business should be present across all the relevant social media platforms and, with this, you should be savvy – create business accounts and participate in all of the large sites. The biggest social media sites include Twitter, Facebook, Instagram, LinkedIn and Pinterest.
Through maintaining a regular presence and adopting the correct social media marketing strategy, you will generate more traffic and improve search engine optimization. As a result, you can improve customer satisfaction and brand loyalty; 71% of consumers who have had a positive social media experience with a brand are likely to recommend them to others. Also, it is a given that all of your competitors will be honing their social media strategy constantly.
Take advantage of free advertising
When it comes to free or low-budget advertising opportunities, you’ve probably considered leafleting and email marketing, but why not branch out even further? Take your car, for example; this can prove to be a real piece of prime advertising material. Your car is seen by hundreds of people each day, if not more!
Convert that vehicle into a mobile billboard and print some vinyl signage on there! If you’re looking for something low-key, go for removable magnetic signage; that way, you can adapt your vehicle as advertising material if and when necessary.
Consider a referral program
When it comes to advertising, the power of word of mouth cannot be underestimated – this will go further than any other method of marketing, especially for smaller businesses. For example, if you’re a tradesperson and did an excellent job of laying someone’s patio, that client may go on to recommend your business to all of their friends and family and, this way, you’re likely to acquire at least one new customer.
With this in mind, give your existing client base an added incentive to recommend you: introduce a referral system. 15% off the bill for them and the person being referred is a great example. You should also ensure that you’re easy to contact; a selection of 0333 numbers are available for this.
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