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Growing a retail business can be quite challenging. Aside from facing a lot of competition, you need to be aware of things like the pros and cons of retail financing, product catalog optimization, and what-not. So to make your life a bit easier, we listed some great ideas that will help propel your business to new heights.
Facebook Ads
Around 2.8 billion people are active on Facebook on a monthly basis, thus making it a great place to promote your retail business. By having a Facebook presence, you’ll be able to widen your reach on a global scale, allowing you to build a community of loyal customers from all over the world and boost your sales along the way.
Now aside from creating a Facebook page for your retail business, another way to build a presence on this social media platform is by making some Facebook Ads. Simple to set up, practically anyone can do it as long as they have a Facebook page (or at least be given the role of Advertiser in one). Plus, Facebook offers a range of options that allow you to make ads tailored to your specific needs and goals.
But in case you want simpler ad solutions, Facebook has you covered as well. The platform allows you to create simple ads from your Facebook Page. Some of the ad solutions you can choose from include:
- Boosted posts
- Page ads
- Website ads
- Call-to-action buttons
PPC Advertising
Speaking of ads, it would be very remiss of us if we don’t mention PPC advertising on this list. Pay-per-click or PPC advertising is a strategy where advertisers pay advertisement platforms every time someone clicks on their ads (hence the term).
By including it in your business plan, you’ll be able to guide your target audience into doing specific valuable actions (i.e., buy your product, subscribe to your newsletter, etc). If done properly, it will lead to boosted sales, higher conversion rates, and increased lead generation. The best part is, that PPC is easy to measure and track, allowing you to adjust your strategy to maximize results.
Moreover, there are several ways to optimize your PPC ads to maximize results. For example, you can create localized landing pages so you can target the right people from the right places and at the right time. This is especially great if you have a physical store, as it will help you gain more customers near your vicinity.
Email Marketing
Email is another great way for you to communicate with your potential customers. A 2022 Hubspot marketing statistic even pointed out that up to 86% of consumers like receiving monthly promotional emails from businesses they like. Meanwhile, around 15% prefer daily emails.
At any rate, email marketing can help your retail business generate more sales, enhance customer engagement (i.e., newsletters, promos, etc), find new customers, cultivate brand awareness, and reward loyal customers, among others. It would be quite a shame (and a waste) if you don’t include it in your overall business game plan.
Making a set of normal emails is more than enough to take your business to the next level, provided you write them properly. But if you want to spice things up a bit, you might want to consider making interactive emails, too.
An interactive email is an email that allows subscribers to click and do something. It can be as simple as adding an Add To Cart Button at the bottom, making your readers answer a quiz or survey, or giving them a fun game or riddle to solve. Used properly, it can boost your lead generation, click-through, and conversion rates in ways a normal email can’t.
Search Engine Optimization
In this digital age, it’s important to give your retail business a website so it can have an online presence. But that alone is not enough for people to take your business more seriously. To accomplish that, your website needs to occupy the top spots of search engines like Google and Bing. And the best way to pull that off is through search engine optimization (SEO).
As defined by Moz, SEO is the art of improving the appearance and positioning of your website and its pages in organic search results. It involves a series of techniques that will help your website nab the top spots of SERPs (search engine results pages). By gaining the best slots in SERPs, people will be able to find your retail business’ website quickly. This will lead to more sales, as well as a better online presence that will help you build more trust.
Simple ways to improve your website’s SEO include creating quality content, building decent backlinks, and creating eye-catching ads. In case you’re having trouble with any of these, you can choose to hire a professional SEO specialist or digital marketing agency instead. With their skills, knowledge, and expertise, they’ll be able to create an SEO strategy that best meets your business’ needs and goals.
Affiliate Marketing
Finally, you can try affiliate marketing to bring your retail business to the next level. This marketing strategy simply involves paying third-party sellers (aka affiliates) a commission for promoting your products or services.
One of its many perks is that it can help you save on advertising costs. That’s because the advertising and marketing part will be done by the affiliates. So instead of coming up with the content and techniques yourself, the affiliates will be the ones to do so.
Additionally, once you’ve gotten to know the affiliate a bit better, working with them will be more comfortable going forward. Knowing what makes you tick, they’ll be able to promote your products and services more effectively. And for your part, you won’t have to check up on them too often (saving you time and effort).
Key Takeaway
Sticking with old techniques and business models (no matter how effective they are) is a sure way to stunt your retail business growth. By exploring ideas like the ones above, and then introducing them to your business, you’ll be able to help it grow faster, allowing you to reap countless rewards in the process.
- Like
- Digg
- Del
- Tumblr
- VKontakte
- Buffer
- Love This
- Odnoklassniki
- Meneame
- Blogger
- Amazon
- Yahoo Mail
- Gmail
- AOL
- Newsvine
- HackerNews
- Evernote
- MySpace
- Mail.ru
- Viadeo
- Line
- Comments
- Yummly
- SMS
- Viber
- Telegram
- Subscribe
- Skype
- Facebook Messenger
- Kakao
- LiveJournal
- Yammer
- Edgar
- Fintel
- Mix
- Instapaper
- Copy Link