If you’re like most teachers, then you have an online presence where students and parents can find you – whether it’s through your school district’s website, your website, or other social media channels. In today’s world, it’s important to be mindful of how people perceive you in today’s world, so check out these five research-backed tips to help improve your online teaching presence.
Create a Sense of Authority
Create a teaching presence that reflects your brand. Invest in professional images and videos of yourself, including examples of your work that show you in action with students (actual or simulated). It may be hard to get started here, but it’s worth it—this is your #1 selling point. You want students to know they’re learning from an expert teacher. Also, show off what makes you unique. Are you a humorist? Play up your sense of fun and lightheartedness online.
Keep Your Audience in Mind
Know your audience and make sure you’re speaking their language. For example, if they are in other time zones, don’t schedule a live stream at 3 am. Remember that age also matters, so speak directly to your target demographic. Finally, avoid confusing jargon or terminology specific to only a few audiences—language should be as clear and straightforward as possible.
Don’t just speak; listen too. Instead, use tools like Twitter Chats or Google Hangouts on Air for audience feedback and comments about your topic. There are also many science project ideas for 6th graders out there that people have tried.
If you want inspiration or to see what others have done in your situation, then there are many places online you can look. You can also have a look at Adobe Education Exchange for additional support.
Provide Continuity Throughout Your Online Presence
All of your online presence (social media accounts, website, etc.) must contain a consistent theme and an easily accessible way for people to contact you. You can accomplish this by including one or two sentences about yourself on each site (with your name and contact information) so that you can connect with students outside of a single platform.
As students learn more about you and see you outside of class on social media, they will be more inclined to reach out to you if they have questions or concerns.
Use Social Media Platforms Effectively
The first step to an effective online presence is determining what social media platforms are best for your content and audience. Don’t randomly choose a few platforms; pick ones that will help you reach your specific goals.
Once you know where you want to go, map out an action plan. You can do a simple web search on how other educators use each platform or take it a step further and join groups where others discuss their experiences with various platforms or ask questions about using them effectively.
Revise Often, Revise Smartly
How good is your online presence? How often do you monitor it for signs of change or improvement? Do you need a total overhaul, or are minor improvements all that’s necessary? Take some time today to assess your current situation and consider what changes might be required. Then, move forward with a plan of action, even if it’s only one step at a time.
Creating a professional online presence isn’t just about what you need to do now but also what you can do later. Remember that your online presence is an investment in your future – even if it doesn’t feel like one right now.
