Maybe this is the time when you feel ready to power up your Twitter game. Or maybe you’ve just created a Twitter profile, eager to promote your small business. In both cases, the thing that’ll definitely cross your mind is how to write effective tweets?
Successfully using a social media platform such as Twitter for promotional purposes means that you know how to create content that will attract attention and have some effect on the users. Grow your social media audience by saying the right things at the right time and to the right people. The following guide will help you accomplish that. By applying these tips you can become a real Twitter post-writing wizard!
Learn More about Your Audience
The first thing you need to do is to let go of the “what is that my brand needs” perspective and take on the “what is that my audience needs” perspective.
The basis of any successful social media campaign is audience analysis. Understanding who your target audience is and what type of Twitter posts they like will help you get and retain their attention.
Use Twitter Analytics to collect social data from your followers. You’ll get information about their:
Once you grasp who makes the majority of your followers, you’ll be able to tailor the posts to them.
Language and location factors can help you determine the best time to post tweets. In addition, if you realize that two languages are predominant (not just one) you should think about content localization.
Set Your Timing Right
It is all about the timing. You can write some ground-breaking tweets, but if you post it at the wrong time, it won’t have the desired effect.
Not everyone will spend time scrolling through tweets. You need to aim for the time when most of the followers are using Twitter to get their attention right away.
Buffer shared their findings that the best time to tweet is early in the morning. That is when tweets get most clicks.
Their results also showed that if you are aiming for favorites and retweets you should post in the evenings and late at night.
Check Out the Competitors
Your competitors have a similar or the same target audience as you do. You might find this as an obstacle when you are struggling to get the same clients, but in this case, it can be very helpful.
Go to Twitter profiles of your competitors and take a look at their tweets. Pay attention to which ones have the most comments and re-tweets and which were ignored.
Considering that you target the same people, the type of posts their audience likes and engages with is the type of posts that your audience will appreciate as well.
What you may also notice in the process is that people mostly follow businesses on Twitter for:
- updates on upcoming sales
- free products/services
- promotions and access
- exclusive content
Do Some Brainstorming
Writing Twitter posts may seem simple, but it actually demands some thoughtfulness and strategy. Before you write a post and press the “enter” button, you need to do some thinking.
Based on the information you have previously collected, do some brainstorming. It will be much easier to write amazing posts if you first gather different ideas and options.
What can help you with the brainstorming process is if you keep the following tips in mind:
- be different and original
- use humor
- use appropriate language
- connect with your audience on a personal level
- incorporate their interests
- offer something valuable (information, discounts, etc.)
- personalize the posts
Keep It Short and Add Links
Twitter does have a limit of 280 characters but that doesn’t mean that you need to use all of it, every time. Short and concise posts are always the best choice.
What can help you with this is to focus on one single message. Don’t try to address multiple things because it will get confusing.
Whenever you want to communicate a longer thought, just include a link (to a blog or a website for example) that will lead the followers to further information.
A big plus of incorporating links to your posts is driving traffic to your website or blog.
The powerful little social media additions we call hashtags should always be welcome in your posts.
Why is that?
Well, by using popular hashtags you’ll turn people’s attention to your posts. Meaning that when they browse for those hashtags, your posts will come up in their search results.
Additionally, hashtags help people discover posts that match their interests.
Tools like Hashtagify can help you find the best hashtags.
Besides the popular hashtags, you should also know that there are three types:
- general hashtags (used by everyone, e.g. #ThrowbackThursday)
- industry hashtags (industry-specific, e.g. #velvetcupcakes used by a bakery)
- branded hashtags (helps build your brand, e.g. #Nike)
Interact with Your Followers
There is more to a successful Twitter campaign than just posting tweets. You also need to focus on writing replies.
Know that retweeting and replying to @mentions as well as addressing positive and negative feedback will help with your business’s image.
Being responsive will depict your business as helpful and caring, which is exactly what you need to get on the good side of your followers.
Diana Adjadj, a blogger and a writer at Grab My Essay gives another useful tip:
“Do you want to get more personal with your followers? If you do, add a deep link in your post to enable the followers to send you a direct message. This feature will be displayed as a “Send a private message” call-to-action button.”
Make the Posts Pop by Using Visuals
Photos and videos increase the value of your posts and make them more appealing to your customers. Such attention-grabbing content is always a good addition to your posts.
The important thing is that all the visuals you use need to be related to the post. It should complement your writing.
Don’t forget to use only high-quality images and videos. Otherwise, your followers might not take you seriously. High-quality visuals show professionalism and dedication.
To improve your visuals and add a special touch, use editing programs such as Canva.
Once you go through these guidelines and make some notes, you’ll be all set to start your winning Twitter campaign. What you should keep in mind is not to put too much pressure on yourself. The beginning is always the hardest and a first month or more will serve as a learning experience.
When you see how your audience responds to your tweets and which ones are their favorites, it will only go uphill from there. So, arm yourself with A-game writing skills and start tweeting!
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