Over the past years, the hashtag has pretty much taken over social media. It became a key part of any social media marketing strategy. It makes your content easy to find and it allows you to discover relevant content from other people. The online users benefit by immediately being led to the topics they are interested in. Using popular hashtags is a great way to increase your brand’s visibility. It is a powerful tool for brands marketing on social media. So, if you are curious to know more about the power of hashtagging, then keep on reading.
What is a Hashtag?
A hashtag is a keyword or a short phrase used to describe a topic or theme. For instance, ‘exploring’ could be a hashtag as well as ‘neverstopexploring’. One is a word and other is a phrase. To create it, you need to put the symbol ‘#’ before your word or phrase, but you need to avoid using any punctuation or spaces. Thus, #exploring and #NeverStopExploring are the hashtag versions of hashtags of our examples. You can use them on any social media, but they make more sense on such platforms as Twitter, Instagram, and Facebook.
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Hashtagging can help increase your company’s visibility and improve customer relationships. And in the brand management, effective communication is a must. Social media gives you the power to make the conversation and communicate with your customers. It allows you to jump in front of your target audience and point out why they should buy your product before they may even be searching for any information about it. Marketers constantly use those marked keywords in brand’s marketing campaigns.
Popular hashtags on Twitter
They get featured in the trending bar on Twitter. If any of these topics make sense for your post, then you can use them in your tweet and it will be seen by more people. Twitter’s hashtag statistics are based on your location, which you can change. Use the marked keywords in your tweets. Otherwise, you will be missing out on a powerful component of your social media strategy. Tweets with marked keywords get two times more engagement than tweets without. But make sure that you are writing no more than 1-2 at a time. As reported by some researchers, by using more than 2 hashtags your engagement with the audience drops.
Hashtags for Instagram
It is a very popular trend on Instagram and it is the best way to get your posts seen by other people. What is more, it can help you reach an audience beyond your current followers as people are looking for a specific content on Instagram by using a hashtag search. In these times it is almost impossible to see an Instagram post without a hashtag. You can use up to 30 of them per one post. It is a really common situation and there is nothing weird about that. Make sure to use only relevant words or phrases to your post. You can also consider using the one that will be unique to your brand. For instance, Coca-Cola’s #ShareACoke or Nike’s #JustDoIt. Custom hashtags are also very useful when you are holding an event as everyone at that event can follow others.
How to create a hashtag on Facebook?
A hashtag on Facebook ties together a conversation with different users. But you need your profile to be public for that. However, it is not a popular thing on this social media. They focus your attention rather on content and visuals. In order to have an interesting content you can check out https://customwriting.com/. You can form a hashtag by simply adding a “#’ symbol in front of the word. Use 1-2 of them in one post, the more you use the fewer interactions your post will get. After your post is up you can click on the marked word to see who else is using it and what they are saying.
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Here are some tips for effective hashtagging:
- use relevant terms
- do some researches on trends
- your social media account must be public
- do try not to use a long hashtag
- do not write the same hashtag more than once in the same post
The true power of hashtagging is the ability to connect your brand with various popular and incredibly visible topics, what will get you new viewers. It will also give you an opportunity to engage with them. Hashtagging plays an important role in social media marketing strategy. Knowing how to use them can bring you a big success. Take your time to learn a bit more about them and than start posting the right messages with a power of hashtags! with a power of hashtags!
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