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It is now a common practice to use different social media platforms for business marketing purposes. This is because there are a few direct and indirect benefits that these platforms provide, especially Instagram and Facebook.
- The most significant benefit of using social media for business marketing is that it is one of the most inexpensive ways to promote a brand or a product in comparison to other advertising platforms and marketing tools. Available for free in most of the cases to the businesses and individuals, the social media platforms and tools are worth spending time working on.
- Time is another factor that is exceptionally beneficial for businesses. You will simply have to spend a few minutes on it for updating and posting your content, and if you have some professional agencies like Stormlikes do it for you then you can save that time even and use it on other areas of your business.
RELATED: Top Social Media Tools to Check Out in 2020
You will be able to see a lot of benefits for your efforts put in on social media marketing such as:
- You will be able to increase reach and exposure at a global level
- This will help you to generate more leads and
- You will get a tremendous opportunity to enhance sales volume.
Most importantly, you will be able to increase the number of organic traffic to your site and be in constant touch with them. This will help you to convert the visitors into your prospective customers and establish and retain a good relationship with them at the same time.
Messaging and email benefits
When you use social media platforms well, you will be able to get a lot of help in your email marketing as well, if you want to integrate with it as well. These platforms will help you to send your emails and direct messages at the most opportune moments so that the recipients have enough time and interest to read it. This will increase the chances of their:
- Sharing it with others
- Linking to your site thereby increasing the traffic count.
Moreover, when you interview or mention someone, the social media platforms will allow you to link the person by sending an email letting them know that you have done so. This will, in turn, raise the level of trust of the person on your brand giving you a better chance to make a better sale.
Using the social marketing platforms you can also direct message influencers to their inbox and make the best of their power. With better conversation, you can gradually work your way up and create a larger network.
Track social media traffic
Another good thing about the social media platform apart from enabling you to raise the number of organic traffic is that you can track your traffic count as well as the source. All you have to do that is use Google Analytics.
Why? This is because Google Analytics tool will allow you to:
- See how many people really get engaged with your content
- Know how many of them leave your site immediately
- Set up proper goals that will match with the goals of your business and
- Measure whether or not your customers are being able to meet these goals.
Most importantly, with the help of Google Analytics, you will be able to gather valuable data, information, and insights about the visitors.
Tracking your social media traffic will help you to identify the specific social media sites that are doing well to send you more traffic and helping you to generate more leads. This will help you, in turn, to know where the others are lacking and the areas that need special attention.
Ways to Drive Traffic
If you want to use social media platforms in the best possible way and gain more traffic, you will need to follow both the basic as well as the advanced ways to do so. You will need to focus over and beyond emails and banner ads and use these following strategies to drive more traffic to your site.
First, focus more on IP-specific online advertising strategy with an additional focus on geo-targeting. This is the method that will help you to determine the location of any particular website visitor. This will help you to deliver better content to them and design contents based on different parameters such as their current and precise location including:
- Their country
- State
- City
- Metro code and
- Zip code, in that order.
In addition to that, you may also consider other factors and criteria such as IP address, ISP or Internet Service Provider and others.
Also, focus on QR codes or Quick Response codes that will allow you to gather contact information that will turn help you to enhance your efforts to drive more traffic to your site. These OR codes allow a smartphone or tablet user easy access to a specific site. Therefore, these OR codes will act more like an open invitation to them to visit your site. The result? You get more organic traffic to your site.
Increase traffic without SEO
Lastly, if you want to increase your social traffic and direct them to your site but do not want to affect the SEO, then you should focus on guest blogging. This is one of the most effective tools to generate more visitors to your site. According to research, guest blogging can increase website traffic by 20% as well as result in an increase in the email list.
However, there are two specific things that you should focus on to get your guest blogging efforts right. These are:
- Finding those sites that match with your business niche and also allow guest posts and
- Writing the most compelling content.
You will also be better off if you research a bit on the online biographies of the bloggers as well as a few specific companies of your niche.
Last but not least, make sure that you choose and stick to the most popular topics that are shared a lot among the users within your specific niche.
- Like
- Digg
- Del
- Tumblr
- VKontakte
- Buffer
- Love This
- Odnoklassniki
- Meneame
- Blogger
- Amazon
- Yahoo Mail
- Gmail
- AOL
- Newsvine
- HackerNews
- Evernote
- MySpace
- Mail.ru
- Viadeo
- Line
- Comments
- Yummly
- SMS
- Viber
- Telegram
- Subscribe
- Skype
- Facebook Messenger
- Kakao
- LiveJournal
- Yammer
- Edgar
- Fintel
- Mix
- Instapaper
- Copy Link
– It is further shown that engagement with social media advertising itself is key in … it will focus its marketing efforts exclusively on digital and social channels ….. to guarantee that direct comparisons among social media platforms could be …. LinkedIn (a business- and employment-oriented social networking . by Followers Australia
Social media marketing is the use of social media platforms and websites to promote a product … Companies address a range of stakeholders through social media marketing, …. fast, and direct way to reach an audience through a person who is widely known. …. Marketing through social media has other benefits as well.