Twitter isn’t a new platform but it is one that either knows how to use, or you don’t. There is no in-between and there is nothing else quite like it. Marketing techniques that you apply to your Instagram feed and Facebook aren’t the same as the ones you will use on twitter. If you think Instagram moves quickly, twitter is a far faster paced and if you can’t keep up with it and don’t use the correct marketing techniques, it is very easy to fall behind, the lifespan of one tweet in four times shorter than anything you will post on Facebook. Follow our 7 powerful Twitter marketing ideas to help grow your brand and reach new followers.
Optimization Of Your Profile
You only have 160 characters to showcase that you are, what your brand and business stand for and how you can provide a solution to your consumers, you need to make your bio a good one. Make your bio easy to read, keep it simple and fresh, and always remember that the people reading it will move onto other pages very quickly, so you want to stick in their minds. It is a simple yet effective marketing technique that can help you expose your brand’s values to others very quickly.
Follow Your Competitors
One of the amazing things about twitter is that you can have instant access to almost any brand or business anywhere and you can get involved in the conversation. We’re all aware of some of the amazing clapback’s between Wendy’s and McDonald’s. Twitter allows you to get involved, so why not strike up a conversation with your competitors? Follow them and see how they interact with their customer base; it might give you ideas as to how you want to interact with yours.
Use Action Words In Your Call To Action Tweets
Calls to action are where you are asking your audience to do something, they are a vital marketing technique that you need to use in order to energize and motivate your audience. There are a lot of different bodies and organizations researching why certain twitter feeds are successful. One particular research group uncovered that sentence structure has a lot to do with the popularity and retweets of tweets. Instead of filling your tweets with descriptors like nouns, use adverbs and verbs which are action-based words. Use these adverbs in your call to action tweets to increase click-throughs.
Post Your Links More Than Once
Twitter is a lot more forgiving than Facebook or Instagram, if you were to repost your link on a daily basis on Facebook, the response to it would not be positive. However, as we have already mentioned the shelf life of a tweet is four-time shorter than that of a Facebook post, so post your links more than once! You will get more of your audience seeing it, but be warned, don’t post it on the hour every hour otherwise people will get sick of the sight of it.
Follow Your Target Market
There is no better way to get into the minds of your target market than to follow them! It seems simple but people and brands new to twitter don’t often understand the Twittersphere, it doesn’t operate like Instagram or Facebook and people use it to microblog, so it allows for incredible insight. If you haven’t got the time to work through a list of potential demographics and market segments, look to a follow bot. You can pre-select the target market based on a variety of traits. This way you can follow the accounts that you want to market to without having to find them yourself.
Consider Your Posting Times
Again, this is where twitter is very different from Instagram or Facebook since they have changed the algorithm. Twitter will still show tweets in chronological order, with this in mind you need to make sure that you are considering your posting times. If your target market is based in the UK, you don’t want to be posting at 4 am on a Tuesday. Optimize your tweet times and make sure they fall when your target market is most active.
Twitter realize on hashtags so that other people can see what you are tweeting about a certain subject. Evaluate what hashtags your target markets are using as well as what hashtags are trending. Hashtags are exceptionally dynamic and change hour after hour so you will need to constantly stay on top of which hashtags you are using. Whilst it may be tempting to use as many hashtags as possible when you post, don’t fall into that trap, it looks spammy and your audience won’t thank you for it.
Twitter is a very different animal from Facebook and Instagram, attention spans are far shorter, and the entire pace of the platform is far more dynamic than the aforementioned. It is always worth keeping your target audience in mind when you are tweeting, make sure it is relevant and reflects the tone you want your audience to hear you in. Follow and engage with your competitors! You may even begin to enjoy having banter with them, it also makes your brand look human and people are more likely to buy from people they like. Keep on top of the hashtags and keep reading what your target market is saying, this way you will stay on top in the twitter-sphere.
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