It seems as though all we ever hear about is Facebook and Instagram, be it influencers asking for ridiculous things or privacy issues, but what about the other platform that is working quietly behind the scenes and gives you direct access to your target market? Twitter is an excellent way to access new markets and get a really good understanding of your customers if you’re not on twitter in 2019, you should be, here are 7 reasons why your brand needs to be in the Twittersphere.
Your Customers Want to See What You’re Doing
Gone are the days of finding out that a new product has been released by popping into the shops, nowadays product updates are done online to build up excitement about releases. Twitter users that follow brands want to see what they’ve been working on and want updates, this, in turn, generates excitement and the want to engage what you’ve been doing.
It Puts a Human In Charge of Your Brand
We’ve all seen the witty clapbacks from companies to their customers, being on twitter shows that your brand isn’t just a faceless corporation and there is actually a human behind the operation of it. Being personable makes your brand more likable and will draw more people towards you. Of course, there are lots of other ways to find Twitter followers as well. After all, you need to seek them out as much as you want them to seek you out. You can engage with your followers as well as people who you want to follow you, it is much more personal than Instagram and you can really promote the real brand through microblogging and audience engagement.
Twitter is an Exceptional Marketing Channel
Instagram and Facebook are difficult and timely to navigate when it comes to trying to find your target market. Thankfully twitter is far easier, you can see who has engaged with your competitors’ posts, who has retweeted and who has replied.
Chances are, if they like your competitors’ brand, they’ll like yours.
Twitter gives you unfettered access to these channels, and you don’t have to look very hard to find your target market. Building a following is the hard part, though, and sites like Twesocial are there to help you.
Calls To Action
If you are posting product updates and engaging with followers on Twitter already, you should also include a call to action button. These call to action buttons can link users directly to what you are selling. You no longer need to tweet a URL, you can just post a photo that will take your customers directly to the product they want to buy, you can’t afford to have this level of direct marketing and engagement in 2019.
Increased Brand Awareness
If you are a new business you need to get yourself out there, you can’t just expect people to notice your Instagram feed and hope that people will expose you. Get onto Twitter, just make sure that you are clear about your brand, your message and how you want to come across to customers. You don’t want to send mixed messages, be clear in who you are and what you stand for.
Businesses that use twitter also often have a customer support channel. This gives customers the chance to directly communicate with you if an issue arises. This is a brilliant way to show your target market that you are effective and professional when you are dealing with issues that have arisen with your product. Selling is only half the battle, demonstrate to your customers that you know how to look after them and all of their concerns are treated seriously and with respect.
Why limit your feed to items that you have posted about your products? This can sometimes come off as contrived and curated. Twitter is an excellent platform that allows users to upload their own content, why not drive this through to your customers? Offer discount codes or coupons for the content that they upload that features your product (obviously you will need to curate to a certain extent to make sure that you are posting good user-generated content). It is a great way to showcase that other people think your products are awesome and not just you!
Twitter is an amazing platform to build and grow your brand. The nature of microblogging is an excellent way of humanizing your brand and creating an online personality that your customers want to engage with. You can build your brand around the ease of access to your products along with exceptional customer service that is transparent to other people that are potentially buying into your brand.
Make sure you include your current customers in your feed, not only does it make them feel valued, but it also increases the chances of someone else buying into it if they can see other people have had great experiences with it. Don’t discount twitter as a brand-building platform, you can access so many people by leveraging appropriate techniques that will help increase awareness and translate into sales and growth.
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