Between accelerated marketing digitization and the global pandemic, eCommerce marketers have had to face new challenges. Competition is fierce, with vast campaigns spanning Search Engine Optimization (SEO), Pay Per Click (PPC), etc. This landscape might leave small new businesses stumped, not knowing where to begin. Fear not; that's what we're here to help with today. This … [Read more...] about How to Advertise Your eCommerce Business with PPC
Internet Marketing
Leading Marketing Experts’ Advice in Building an Engaging Customer Experience through Multilingual Content
According to GWI, one out of three working-age internet users relies on digital tools to translate text into their native language every week. It could be significantly higher in some locations. It shows that despite living in a technologically advanced age, language barriers are still an ever-prevailing problem that shatters the customer experience of many online … [Read more...] about Leading Marketing Experts’ Advice in Building an Engaging Customer Experience through Multilingual Content
Want to Write SEO-Friendly Content? Leverage These Five Writing Tools!
SEO-friendly content! Writing SEO-optimized content has become the talk of the town these days. Have you ever written an article or blog post for your site? If you respond yes, you know how difficult it is to perform quality research, create tailor-made content, and optimize it to appear in the SERPs. Crafting well-knit content that attracts readers, educates them … [Read more...] about Want to Write SEO-Friendly Content? Leverage These Five Writing Tools!
Guide to Run Successful Digital Marketing Campaign
The world has come to rely on digital marketing a lot. In Australia, for example, about 90% of Australian marketers use social media for marketing purposes. Digital marketing is a must for anybody who owns an online business. We are here to show you some of the most successful digital marketing strategies to make a good campaign and have great conversion rates, more leads, and … [Read more...] about Guide to Run Successful Digital Marketing Campaign
How to Use Facebook Groups to Create Awareness and Engagement
With over 2.9 billion active Facebook users every month and 1.8 billion people using Facebook groups each month, there are plenty of opportunities for you to reach your ideal customers. Facebook Groups are an excellent way to connect with customers and share content. It has a 4x higher engagement rate than Facebook posts. However, it's one of the most underutilized features … [Read more...] about How to Use Facebook Groups to Create Awareness and Engagement