Dark Marketing is slowly making its way into the advertising lexicon, and for good reason. Rock bands like Nine Inch Nails and burger giant McDonalds have unleashed its brand engagement and reinforcement capabilities with results marketing chiefs can cheer. But, for many in the industry, the term is still more likely to conjure an image of Darth Vader opening a bag of Cool … [Read more...] about What is Dark Marketing and Alternative Reality Games (ARG)?
Virtual worlds give participants an opportunity to be whoever they want, wish or hope to be. With a custom designed "avatar," you can look, behave and speak any way you want. It's your "second life," after all. Brands, however, don't have that luxury. They bring established reputations and perceptions into a realm where everything is new and anything goes. The "Wild West" … [Read more...] about Lessons Learned from Second Life: Social Media Virtual Worlds
Seth Godin, one of the foremost Internet thinkers, coined the term "ideavirus" to connote the single secret of Internet marketing success. He first published his book Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. in 2001, and many of the concepts he espoused in the book remain … [Read more...] about Idea Virus: How to Create Ideas that Spread
Success online starts by understanding this new business medium and what customers want on the Web. It is the first step to creating the right strategy and determining the best goals and objectives. Your customers can also point you as to when you should start looking to change direction. Here are 5 e-marketing ideas for building customers online: Understand what the Web … [Read more...] about 5 Tips for Building Customers Online
Leveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty. The smart businesses and marketing companies will add podcasting to the marketing mix for their business. Adding podcasting to your marketing mix can have tremendous positive impact on your … [Read more...] about Why Add Podcasting to Your Online Marketing Mix
For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to attract new customers to your internet business, free publicity is by far one of the best ways to do it. I am going to share with you five key steps to getting free publicity for your products. They go as … [Read more...] about How to Get Free Publicity for your Online Business
It might break your heart to find people unsubscribing from your email newsletter every time you send it out, but it doesn't mean your readers are fleeing the ship. The question is, when does it stop being a regular event and become a red flag? That's what Melissa Bell wanted to know. She sends email newsletters to people who donate to the St. Jude Children's Research … [Read more...] about Email Opt-out Rates: What’s Too Much in Unsubscribe Rate?
Valentine’s Day is rapidly approaching and whether you personally view it as the most romantic day of the year or an annual, tacky ordeal there’s no question it can have a positive effect on many small businesses. One of the best ways to take advantage of this potential bump in profitability is through email marketing. Email is a very effective way to bring highly-tailored … [Read more...] about Valentine’s Day Small Business Email Marketing Strategies
If your writing skills are not so good, or you've failed your English test in the high school, you may be feeling a little slighted about writing an article, report, sales copy or ebook. If it's your case, there is a solution just for you. Writing doesn't have to be the hardest part of your ebook creation. You can actually hire someone to do it for you by going to a site … [Read more...] about Hiring a Ghostwriter to Write your Ebook
There are over 80 million influential professionals from over 200 countries on LinkedIn that can become your potentials customers. In fact, LinkedIn's membership is what Nielsen Online is calling, "The world's largest audience of affluent, influential professionals" as you will find executives from all Fortune 500 companies there. Plus, you will find experienced professionals … [Read more...] about 3 Reasons Why You Fail to Attract Clients Using LinkedIn