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Versatility and ease are what the world wants today. People are looking for various ways to access information without going out of their way to do so. If your business or service does not provide your customers with the content they need without hassle, they will move on to others who do.
This is why it is essential to provide content that caters to the various categories of individuals that follow your page or use your products and services. For instance, some of your audience may prefer videos to audio content, while others may like to read (text) instead of listening.
This article will show you how you can effectively hone your marketing strategy by providing transcribed text for an audience that prefers it.
6 key tips to improve your digital marketing with transcription
If you’re wondering how you can use transcribed text to improve your digital marketing strategy, here are six tips to help you to do so.
1. Use it to drive traffic and engagement
If your business owns a podcast, then audio-to-text transcription can help you drive engagement to the podcast. This is especially necessary if your podcasts contain actionable and essential information that your audience would find valuable.
You can leverage the transcripts from the various episodes to drive traffic. You have an audience that prefers the text format of your content, and with accurately transcribed text, you can give them this experience.
With over 80% of the world preferring to watch a video with the sound off, your online marketing should take this into consideration. A catchy keyword or phrase in the text can catch their attention and cause them to pay attention to the rest of the video.
Your transcribed content should target people who work physically in the office, who cannot watch distracting videos or listen to audio, or people who would like to read as they commute to work.
2. Repurpose content for content marketing
There is a wealth of content that you can pull from your audio when you transcribe the text. For instance, you can pull quotes from the audio to design as graphics for social media posts.
You can also use the text to create video posts that contain only text as part of your content marketing strategy.
The transcribed text also makes it easier to create blog posts from the audio content. Your content team can easily transform the information contained within the text to create a fresh post. If it is large audio, you can split the content into a series that provides content for you for many days.
With an audio-to-text transcription tool, transcribing is faster and easier, so you don’t have to spend hours converting the audio to text. Lastly, you can include the transcribed text to the original audio to cater to audiences dealing with conditions like hearing impairment.
3. Use transcribed text to make your content accessible
You may have great content on a great platform and still not be visible and accessible if your content is not well optimized. Transcribed audios make your content consumable in different ways and help search engines to discover the content within.
Videos and audios are not easily recognizable on search engines like Google, but including a caption through a transcript helps the search engine find enough keyword-filled content that they can use to sufficiently index your content.
Boost your content visibility by helping search engines find you. In addition to the audio transcript, also include a title and meta description when uploading your content to the web.
4. Boost your audience’s User Experience with transcripts
People always like to feel like they are treated specially by a brand or business. It improves their user experience with the brand and can even boost their loyalty to the brand. When you offer your customers, audience, or users the transcript alongside the audio or video, they feel like you are offering them an additional service.
You are providing them a service that improves their user experience as they interact with your brand. The more pleased they feel, the longer they will interact with your content and better understand your business.
Some audio-to-text software also offers translating services that instantly modify the transcribed text to the audience’s language. This way, your content and marketing efforts can reach a wider audience outside of your region.
5. Use transcribed text to boost employee focus
Transcriptions are not only useful for your audience but also very valuable in helping your marketing team work efficiently. The transcribed text gives employees a faster way to reference important information necessary to do their work better.
They no longer need to scour through long minutes or hours of video or text to find the information they need; instead, a quick scan through the transcript will provide the information they need. This helps to speed up workflows and productivity.
Also, it helps to improve employee focus when they repurpose articles. They can easily and quickly find helpful information that they can repurpose to create content faster.
Trying to listen to the audio file may come with many distractions that would require them to go over it again and again, but with text, the information is retained faster and more accurately.
6. Use it to remain compliant
Transcribing audio or video text is excellent for maximizing your marketing strategy for all the above reasons, but there’s one important one you must not miss; the legal aspect.
If you create audio or video content for public consumption in the United States, the Americans with Disabilities Act (ADA) enforces you to include captions or transcriptions in your content. An excellent online marketing strategy covers all the basics, including legalities.
Therefore, to remain compliant with the law and not create illegal marketing content for the public, you should add transcriptions to your audio or video. This way, you don’t waste all your marketing efforts on a case that your team can easily avoid.
5 Tools and tips to help you transcribe better
If you’re ready to get started on transcribing your audio and video, the following tools and tips will help you.
1. Transcription software
There are many transcription software that you can use to speed up your transcription process. You don’t have to do it manually when you work with these tools, thus, helping you do it faster.
Happy Scribe is a leading software in audio transcriptions and video subtitles. It uses state-of-the-art AI that helps you convert your audio to text and caption your videos as accurately as possible.
It offers multiple languages, including English, French, Spanish, and German, to automatically translate your audio or video. It also allows you to import files from many platforms and is fully integrable into some common work apps like Zapier and Youtube to help you work faster.
2. Noise-canceling headphones
Although many transcription software does all the work when it comes to transcriptions, sometimes it is good to compare the transcripts with the original audio or video files to ensure accuracy.
However, if you are working in a noisy area, you can be easily distracted, and your productivity will be hampered. With quality noise-canceling headphones or earbuds, you can work faster and better.
You can focus on the task at hand and regain your sanity instead of battling with various types of noise from colleagues, commute, or family members.
3. Boost your audio quality
If you know what you’re doing, it helps improve your audio quality when you are transcribing so that you (or the software) can pick out words clearly to save transcription time and improve the accuracy of the transcript.
You can use audio editing software to boost the audio file before importing it into your transcription software. Examples of audio-editing software include Audacity and WavePad. So even if you’re not sure how to improve the audio quality without ruining the file, it’s not a big deal.
Simply get an audio-improving software that has features that can do it for you. They either help to cancel the background noise in the file, give it an extra volume boost, or pass it through a filter to sieve out unnecessary sounds.
4. Use an autocorrect tool
As you edit the transcribed text or go through the process of transcription yourself, an autocorrect tool will make your editing process quicker. Spelling mistakes can ruin your transcript, making it look unprofessional or unreadable.
Autocorrect tools are like a fine-tooth comb that smooths out the spelling creases in your transcript, and they automatically modify errors as they pop up, saving you the time and stress of doing it manually. Grammarly offers an autocorrect option you can try.
But, ensure that after the autocorrect tool has done its work, you also give it a final glance to ensure that it doesn’t modify your words to something else entirely.
5. Take a break
If you’re working on transcribing many files or large files at a time, you can open up your work to errors because you will miss a lot of things. However, if you rush through it too, it’s almost as disastrous as not giving yourself some time to refresh and get back to your work.
When you take a break, your mind is refreshed, and you are in a better position to spot possible errors that the transcription software or other tools may have missed.
Conclusion
Transcripts help to improve your marketing strategy in many ways. They not only provide content that you can use for a long time, but they also add variety to your content style.
This article has provided six ways you can use transcription to boost your online marketing and five tools and tips that you can use to make the process better and faster.
- Like
- Digg
- Del
- Tumblr
- VKontakte
- Buffer
- Love This
- Odnoklassniki
- Meneame
- Blogger
- Amazon
- Yahoo Mail
- Gmail
- AOL
- Newsvine
- HackerNews
- Evernote
- MySpace
- Mail.ru
- Viadeo
- Line
- Comments
- Yummly
- SMS
- Viber
- Telegram
- Subscribe
- Skype
- Facebook Messenger
- Kakao
- LiveJournal
- Yammer
- Edgar
- Fintel
- Mix
- Instapaper
- Copy Link