Articles in the Series:
- Starting a Lawn Care and Landscaping Business
- The Landscape and Lawncare Services Industry
- How to Start a Lawn Service Business
- Tools and Equipment Used for a Lawn Care and Landscaping Business
- Pricing Your Lawn Care and Landscaping Services
- Marketing and Promoting a Landscaping or Lawn Care Business
- Additional Services and Revenue Streams for a Landscaping or Lawn Care Business
- 10 Tips to Succeed in Lawn care and Landscaping Business
- Resources to Help Start a Landscaping or Lawn Care Business
Pricing your Lawn care Services
The price you set for your lawn care services depend on the following factors:
- Size of the yard
- Amount of trees
- Frequency of visits
- Condition of lawn
- Additional services you may include (weed control, pruning, etc.)
The size and quality of the lawn are important factors in making a price quotation. You can charge less for a larger yard that was previously well cared for and flat with fewer trees; while you can charge more for lawns that are weedy or rocky. You can charge less for customers that require more visits compared to those who require your services few and far between. You can also choose to charge by the hour, or you can offer packages of service at different price points.
In making the decision in setting your prices, it is important to conduct research and consider the following questions:
- How much are competitors in the area charging?
- How much are people willing to pay?
- How much do you think you are worth per hour?
- How much will it cost for each job?
Contact other lawn care service companies both in and outside of your market, and get a list of prices for services that you are planning to offer. You can find the numbers of most, if not all of your competitors from the Yellow Pages or online directories. This will allow you to have a sense of the going rate in your area as well as other areas and what potential customers are expecting to pay.
It is important to stick to the going rate in your area. You don’t want to price yourself out of the market, unless you are offering a unique service not offered by your competitors. But you also don’t want to be the cheapest around – and trumpet this fact – as you will attract the cheapskate price shoppers that are difficult to work for with matching difficult yards.
In fact, low-ball competitors are a common concern of landscape and lawn care business owners, particularly in the mowing and maintenance area. To combat low-ball competitors, the key is to offer more services to retain your core customer base while fostering growth.
Recommended Books on How to Succeed in Lawn care and Landscaping Business:
- Lawn Care Business Guide: The Definitive Guide To Starting and Running Your Own Successful Lawn Care Business
- Lawn Care Business Bidding Tips, Upsells, And Disasters To Avoid.
- GopherHaul Extreme Lawn Care Business Tips.: Unfiltered, unedited, and a little rough. A collection of landscaping & lawn care business lessons.
- Start & Run a Landscaping Business (Start and Run A)
- How To Get Commercial Lawn Care And Snow Plow Customers.: From The Gopher Lawn Care Business Forum & The GopherHaul Lawn Care Business Show.