Articles in the Series:
- Starting a Lawn Care and Landscaping Business
- The Landscape and Lawncare Services Industry
- How to Start a Lawn Service Business
- Tools and Equipment Used for a Lawn Care and Landscaping Business
- Pricing Your Lawn Care and Landscaping Services
- Marketing and Promoting a Landscaping or Lawn Care Business
- Additional Services and Revenue Streams for a Landscaping or Lawn Care Business
- 10 Tips to Succeed in Lawn care and Landscaping Business
- Resources to Help Start a Landscaping or Lawn Care Business
Additional Services for a Landscaping or Lawn Care Business
To maximize revenue opportunities in this business, you need offer a wider array of services and additional services beyond just mowing.
Add-on services can increase your revenue stream and add to your bottom line. In fact, mowing provides the lowest profit margin and should be used as a means to get a wider customer base that you can upsell to more profitable services.
A study by Lawn and Landscape Magazine showed that majority (42 percent) of their respondents said lawn mowing/maintenance makes up the greatest percent of their annual sales, but this number is down 1.9 percent compared to last year. This shows the shift in contractors offering more services, such as chemical lawn care which increased from 9.8 to 11 percent of a typical contractor’s annual sales and tree and ornamental care, which increased from 2.4 to 6 percent of a typical contractor’s annual sales.
Diversifying will also help your business during slow periods. Lawn care business is seasonal in some states that you need to adjust the types of services that you offer based on the seasons. In most areas, demand for lawn care in the fall and winter seasons is typically the lowest.
Adding more services also gives you a leg up on your competitors. It allows you to market your business as full service. More and more customers want one-stop comprehensive services. They want to simplify their lives by dealing with, as few contractors as they can.
Some of the more profitable businesses you can offer include:
- Insect-disease control
- Lawn and bed weed control
- Tree services
- Snow Removal
- Hedge trimming
- Interior Landscape Services
- Structural Pest Control
- Holiday Lighting and Decorating
- Ornamental lawn care
- Chemical lawn care
- Planting annuals
- Landscaping services
- Landscape curbing
- Water features
One profitable add-on service to a lawn care business is tree care service. You can also offer fall leaf removals as well as fall plantings. If you’ve got a plow, you can do snow removals during winter. You can also offer holiday decorating services to clients from creating one of kind wreaths to putting up the lights.
However, adding a new service also has its drawbacks. For one, there is no certainty that the new service will succeed. The new service could be unprofitable and prove to be a resource drain for the entire company, even threatening to bring the business down.
If you are offering a service that requires workers to get up the air such as tree services, you need to expect your insurance and workman’s compensation to increase.
There will also be investments in equipment, additional skilled workers, training and technical know how. You need to consider how much resource you are willing to commit, and whether the new service is a one time or occasional deal, or a repeat business.
Recommended Books on How to Succeed in Lawn care and Landscaping Business:
- Lawn Care Business Guide: The Definitive Guide To Starting and Running Your Own Successful Lawn Care Business
- Lawn Care Business Bidding Tips, Upsells, And Disasters To Avoid.
- GopherHaul Extreme Lawn Care Business Tips.: Unfiltered, unedited, and a little rough. A collection of landscaping & lawn care business lessons.
- Start & Run a Landscaping Business (Start and Run A)
- How To Get Commercial Lawn Care And Snow Plow Customers.: From The Gopher Lawn Care Business Forum & The GopherHaul Lawn Care Business Show.