Choosing a color laser printer for your home business is more than a simple evaluation of features and purchase price. The ongoing print supplies’ expenses for cartridges for the printer, laser toner cartridges and drum units can add up over time and should be carefully calculated to minimize the print cost per page (CPP). It’s possible that a color laser printer with a lower … [Read more...] about How to Select a Color Laser Printer for Your Home Office
How a Personal Photo Can Skyrocket Response Rates
Postcard marketing often tends to lack the personal feel of a phone call or face-to-face interaction. But it doesn't have to be that way. When creating a direct mail postcard campaign, try putting a photo of one of your employees (or sales reps) on the back. Make the card seem like it's coming directly from that person. Studies have shown that these pictures nearly always … [Read more...] about How a Personal Photo Can Skyrocket Response Rates
Postcard Marketing: 4 Fresh Tips for the Spring Season
Postcard marketing should never be afterthought. When planning your yearly marketing campaigns, sending direct-mail promotional postcards should be an integral part of those strategies. Not just once or twice, but all year long. Springtime is no exception. RELATED: 8 Things You Need for a Postcard Promotion Campaign Come spring, every year, people are looking for a … [Read more...] about Postcard Marketing: 4 Fresh Tips for the Spring Season
Creating Brand Loyalty With Postcard Marketing
When people talk about postcard marketing, they're usually referring to promotional postcards that are intended to sell something, announce a sale, or draw attention to some other promotion. But a lot of businesses don't realize that direct-mail postcards are great way send a variety of other kind messages to your customers throughout the year. For example, you can thank … [Read more...] about Creating Brand Loyalty With Postcard Marketing
How to Track and Measure the Success of Your Postcard Campaign
Tracking the results of your promotional postcards is key to determining the success of your campaign. Unfortunately, many businesses simply drop their postcards in the mail, hope for the best, and never bother to keep track of response rates. This is a sure-fire way to misjudge the effectiveness of your message and miss out on opportunities for improvement. But don't worry! … [Read more...] about How to Track and Measure the Success of Your Postcard Campaign