There is a nuclear-strength secret weapon that 90% of self-employed professionals are missing out on as they try to build their businesses. It's amazingly simple, amazingly powerful and amazingly overlooked! It is called Situational Marketing, and it can revolutionize your business. As professionals in service industries, we live, eat, and breathe ideas. We live flying in … [Read more...] about Situational Marketing: Key to Marketing Services
Other Marketing Strategies
Price Increase: How to Sell to Your Customers
We've all had to deal with price increases in one form or another. Similarly, many of us have been faced with a belligerent customer who not only is unwilling to accept your price increase, but also threatens to switch to your number one competitor. When this happens, we're often left with the feeling that our career is on the brink of imploding. But, don't panic! Take a deep … [Read more...] about Price Increase: How to Sell to Your Customers
How to Present a Price Quote
Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients. It's all about "price". I see it all the time. And perhaps you do too. Letters and proposals that bury the price at the very end of the document. By explaining all the benefits in the first few pages and then leaving … [Read more...] about How to Present a Price Quote
Door-to-Door or Community-Based Street Marketing for Small Businesses
Like a hazy yet visible photograph aged by time, the image of my grandfather is somewhat amorphous in my mind’s eye but still discernible. My memory of him lingers as testament to his intelligence, logic and wisdom - often reflected by the old-as-time truisms he seemed to favor. It’s 2:00pm on a Saturday afternoon and you’re watching the Dallas Cowboys. You faintly hear a … [Read more...] about Door-to-Door or Community-Based Street Marketing for Small Businesses
Pros and Cons of Discount Pricing During the Holiday Season
As small business owners, managers, and marketers one of the issues we must confront each holiday season is whether or not to give price discounts as part of your planned marketing programs. The uncertainty can seem enormous. How much should the discount be? When should you run it? In what situations should it apply? Will I profit? Here are some considerations when making … [Read more...] about Pros and Cons of Discount Pricing During the Holiday Season