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Recommended Books


Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Customers for Life : How to Turn That One-Time Buyer into a lifetime customer
Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants
Getting Business to Come to You: A Complete Do-It-Yourself Guide to Attracting All the Business You Can Enjoy
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Do's and Don'ts to Getting Closer to the Customer

Know the do's and don'ts in improving your relationship with your customers.

Excerpted from the book "Business: The Ultimate Resource"
Reprinted with Permission

Do
  • Think of ways to reward customers for sharing their likes and dislikes.
  • Make sure your organizational culture encourages staff to think "customer first." 
  • Integrate customer focus with other business activities -- it should be a cross-departmental, cross-functional initiative. 

(article continued below ...)

Don't

  • Don't make assumptions about what people think without testing them.
  • Don't rely on data from too small a sample of customers. 
  • Don't react too hastily to vociferous complainers -- see whether other customers feel the same way.

 

 

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