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Do's and Don'ts to Getting Closer to the Customer

Know the do's and don'ts in improving your relationship with your customers.

 Excerpted from the book "Business: The Ultimate Resource"
Reprinted with Permission

Do
  • Think of ways to reward customers for sharing their likes and dislikes.
  • Make sure your organizational culture encourages staff to think "customer first." 
  • Integrate customer focus with other business activities -- it should be a cross-departmental, cross-functional initiative. 

(article continued below ...)

Don't

  • Don't make assumptions about what people think without testing them.
  • Don't rely on data from too small a sample of customers. 
  • Don't react too hastily to vociferous complainers -- see whether other customers feel the same way.

 

 
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