Entrepreneurship, Small and Home Business Book Store
Welcome to
PowerHomeBiz.com's Bookstore! We have selected the best books to guide you in
your entrepreneurial journey. The bookstore is organized by business ideas and
topics. Read summaries of selected business books below.
Womenomics Write Your
Own Rules for Success
Does Bad Economic News
Equal Good News For Women?
By Claire Shipman and Katty Kay
Published by Harper June
2009;$27.99US/;978-0-06-169718-0
T
he administration sees green shoots appearing in the economic data. We
share that optimism. But we're focused on the arrival of a different color
-- we see a pink lining in this recession. In the midst of all the fiscal
gloom, the stress over stress tests, there is a part of the population which
is, in fact, benefiting from the economic environment. Women. America is on
the verge of the biggest workplace revolution since the Second World War.
Back then, women were ushered into the work force in vast, unprecedented
numbers. And they stayed. Now a different national crisis is set to remake
the labor force. In a new and dramatic fashion.
We call this seismic shift Womenomics: the emergence of a new workforce
dynamic that is giving women the power to tailor their work lives to better
suit their needs. It is a revolution that will allow us to live and work the
way we've always wanted.
We have enormous professional clout today. Clout that most women don't
even know about. Survey after survey from California to Norway shows that
women are not only good for business, but that companies that employ more
senior women actually make more money. Call it Pink Profits. The female
management style is seen as distinct -- and even better. We're more
inclusive, more focused on long-term results and more risk-averse. The buzz
this year at Davos? How much better off the economic world would be right
now if there had been more sisters at Lehman Brothers. Women are no longer
employed as a polite nod to office diversity; we get the jobs because we get
the job done - and bring in the profits.
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