At the tender age of nineteen, Donahue Peebles entered the business jungle with
no resources beyond his native smarts, a decent education, and a powerful drive
to succeed. Seven years later he became a multimillionaire. Today, with a net
worth of more than a quarter-billion dollars, he commands a real estate empire
stretching from the boulevards of Washington, D.C., to the sparkling beaches of
Miami Beach to the glitzy strips of Las Vegas. How did this determined young
entrepreneur achieve such spectacular success so quickly? Can others learn his
secrets and emulate his accomplishments? Can you?
(Continued below ...)
Part The Art of the Deal and part Why Should White Guys Have All the Fun, The
Peebles Principles distills the lessons Mr. Peebles has learned on his journey
from congressional page to CEO of the largest Black-owned real estate
development firm in the nation. These crisp, straightforward principles can help
any motivated entrepreneur go from dirt poor to filthy rich in a hurry.
In entertaining first-person accounts of his most important deals, Mr.
Peebles reveals how each transaction required him to find new resources within
himself to ensure its success. Through this process, he discovered valuable
principles that would aid him in all of his future endeavors. Some lessons are
motivational and inspirational; many are hardball business how-to's that apply
in any industry and any type of transaction.
Key Peebles Principles include:
- Make your money going into the deal
- Control of the deal is more important
than cash
- Being lucky means being ready If the key doesn't fit, change the lock
- Be a bulldog on details
- Listen to your first instinct
- Respond quickly to attacks
- Find out what the other side really wants and give it to them
- Turn vinegar into
wine; setbacks are opportunities in disguise Seeing value is everything
- Be the
last man standing
Colorful and detailed behind-the-scenes accounts of each transaction provide
a real-world business context for each principle and show you how to apply them
in practice.
Complete with a unique discussion of the importance of politics in business
and how to make it work in your favor, The Peebles Principles is the
indispensable resource for anyone eager to turn dreams of business success into
reality very, very fast.
R. Donahue Peebles is Chairman and CEO of The Peebles Corporation. He is a
recognized leader in real estate development and entrepreneurship, with a
portfolio that includes four-star hotels and luxury residential and commercial
properties in Washington, D.C., San Francisco, Las Vegas, and Miami Beach. He is
also Chairman of the Greater Miami Convention and Visitors Bureau. He and his
projects have been featured in The New York Times, The Washington Post, Forbes,
Inc., USA Today, The Wall Street Journal, Black Enterprise, Washington Business
Journal, and South Florida CEO magazine, along with many other prestigious
local, national, and international publications. He has been profiled on CNBC
and CNN Financial Network, and has been a guest on Bloomberg radio and the Tom
Joyner Morning Show. He and his company have received many regional and national
awards in recognition of their entrepreneurial success, including the 2004 Black
Enterprise Company of the Year award.
For more information, please visit
http://www.peeblescorp.com
