If you have a busy private practice, chances are you also have pockets of
cash lying around available for the plucking. It simply hasn't been
collected yet, and may even have been overlooked. Here are 10 ways to
increase your cash flow over the next 30 days.
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Collect at the Time of Service
Include in your upfront discussions your expectations on payments.
Establish that you are paid at the time of service. For services where
payment plans are appropriate (for example, payments at key milestones), be
clear from the start as to your expectations, then include them as part of
your written agreement.
Step-Up Your Invoicing
There is really no reason to wait until the end of the month to bill, or
for that matter, the end of the week. Get your invoice into the mail the day
you provide the service. That includes insurance billings.
Follow-Up on Late Payments
Clients can get into the habit of paying late 30, 60 or even 90 days if
they know that you will tolerate it.
Outsource Delinquent Payments
Payments that are overdue by 90 days are more than just late . They are
delinquent. Outsource these receivables and don t let them occur again.
Follow-Up on Potential Appointments
Do you have clients who intend to schedule an appointment but haven t
called yet to do so? Perhaps they left your last meeting with a sincere
intention to call back, or maybe whenever you see them they say I've been
meaning to call Call them now and get them on your appointment schedule.
Finish the Project or Service
Sometimes, all that s between you and a check is finishing the project,
mailing the report, getting the signature or conducting that last routine
visit so you can bill for it.
Re-Visit Your Appointment Scheduling Procedures
If you are one of those offices that routinely schedules the next
appointment two weeks to four weeks away why? Eliminate time lapses. If you
can handle everything in one visit and if there is no good reason for not
doing so do it. If you need to have two or more separate appointments to
finish providing the service, schedule them as close together as possible.
It will keep the momentum going with the project and make your billing date
sooner.
Handle Appeals and Requests for Reviews Weekly
Sure, these things take time and talent to handle properly, but putting
them off for weeks just delays your income from a service that's already
been provided.
Consider Down-Payments
Retainers, down-payments or other forms of upfront payments can boost
your cash flow while securing a real commitment from your client to
follow-through with the full service to which they have agreed. And don t
forget to collect your co-pays at the time of service.
Promote Your Products
If you have a product that you make available to your clients, don t keep
it a secret. Display it, talk about it, recommend it and, where appropriate,
use or demonstrate its use during the visit. This goes for everything from
dental care kits to nutritional supplements, to office supplies, special
workbooks, kits, tools, books, forms or any other product that you sell.
Tighten Your Financial Policies
Use these ways to increase your cash flow, and while you are at it, go
ahead and tighten your financial policies so that these things become the
norm. Pockets of cash lying around don t add to your bottom line. You have
to pick them up in order to count them in or to spend them.
About the Author:
Dianne E. Dawson, M.A., has worked with business owners worldwide to
develop and implement strategies to bring in new clients and to increase
business profitability. She works with self-employed professionals who
believe that their private practice has reached a plateau it s stuck! and
they don't know what to do to move things forward for greater profits and
financial reward.
July 16, 2005
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